A leading provider of travel loyalty technology solutions for major airlines, hotels, and financial services companies, iSeatz has released its latest survey report, which analyzes the emerging trends in travel and loyalty for 2024 and draws upon insights from American travelers as well as loyalty program leaders.
The report, Travel Trends 2024: Still Planning for Robust Demand, reveals several shifting behaviors, including consumer travel intentions, evolving travel planning and booking patterns, how different generations are approaching travel needs, and how businesses are structuring their travel booking and loyalty capabilities to respond. There were over 2,000 U.S. travel loyalty program members who took part in the survey conducted in August and September 2023. In the survey, over 151 industry professionals and over 2,000 members of the U.S. travel loyalty program were surveyed.
According to the report, the majority of consumers plan to maintain or increase their travel frequency in 2024 as compared to 2023, primarily for leisure reasons. The main driving force behind this trend is younger consumers, especially Millennials and Gen Z, who not only planned to travel more in 2023 than they did in 2023, but they also plan to increase their travel activities in the coming year.
Moreover, the report's findings reveal that consumers are increasingly seeking ways to maximize the value of their trip along with sustained demand. There are a number of ways to take advantage of this, including extending planning windows, prioritizing discounts when comparing prices, and engaging with loyalty programs with greater options. It is becoming more popular among younger consumer groups that they are blending their leisure and business travel in order to find value.
Through travel loyalty programs, businesses will be able to engage with consumers and drive spending through the combination of continued travel demand and an increasing focus on value. However, they will only be able to do so if they are responding to consumer preferences and adapting investments and capabilities accordingly, according to Kenneth Purcell, CEO of iSeatz.. As part of our latest report, we provide brands with strategies on how to maximize their impact and appeal to value-oriented travelers, especially by offering a greater selection of choices and enhancing their booking experience
As part of our latest report, we provide brands with strategies on how to maximize their impact and appeal to value-oriented travelers, especially by offering a greater selection of choices and enhancing their booking experience
Travel Outlook for 2024: Increased Interest in Travel, Prioritization of Discounts, and Earlier Planning 
Despite the fact that travel providers and their partners must prepare for robust demand in the coming year, the survey also points to a changing dynamic in how consumers plan and book travel in the United States. In addition, it highlights a misalignment between business perspectives and traveler expectations as it relates to booking capabilities, personalization, loyalty programs, and travel rewards. Key findings include:
Get Ready to Engage Different Subsets of Travel PlannersBrands need to tailor strategies for a variety of subsets of travel planners. Various behaviors are reported in the report, such as credit card loyalty members and high earners ($100k+) planning trips well in advance and valuing diverse travel options in loyalty programs. Even though millennials and Gen Z initially plan their trips through loyalty program sites, they often turn to online travel agents and direct suppliers once they have finalized their plans.
There is a growing understanding among businesses that travel rewards are essential to fulfilling widespread consumer demand, particularly among younger generations who often use comparison shopping and loyalty program sites. In order to meet the diverse needs of these groups, reward providers need to differentiate them between individuals and provide relevant options and recommendations." According to Purcell, "A generic approach is no longer relevant in today's competitive market," he added.
I invite you to contact Vanessa Horwell at [email protected] if you would like to know more about iSeatz's Travel Trends 2024 report or if you would like to speak with Kenneth Purcell, CEO of iSeatz, about the survey findings.
iSeatzi's mission is to connect people with brands with a variety of travel and lifestyle experiences that are personalized and diverse. With iSeatz, you will experience a great journey from the very first search, backed by proven deliverability, reliable advanced analytics, and travel lifecycle expertise. Among our clients are American Express, IHG Hotels & Resorts, and Wyndham Hotels & Resorts, all of which are leaders in travel, hospitality, and financial services. Learn more about us at iSeatz.com.
iSeatz is the source of this information
This month, iSeatz, a leading provider of travel loyalty technology solutions, has released its latest survey report that examines the priorities of American consumers when it comes to travel...
iSeatz is an industry leader in travel loyalty technology and digital commerce solutions for travel and lifestyle brands such as American Express, IHG Hotels & Resorts, and others.
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