RIYADH, Saudi Arabia, Nov. 20, 2023 /PRNewswire/ -- The most popular global instant message app, imo, has launched its latest feature, 'Light'. This innovative addition significantly enhances the user experience during video calls, particularly in low-light conditions. It aligns with the company's commitment to localisation and user-centric innovation as a whole.
The functionality of the 'Light' feature is both simple and ingenious. It transforms areas of the phone screen into a luminous frame, improving the video quality in dim environments by up to 100 percent. As a result of this feature, users can now conduct video calls with greater clarity, which makes it possible to see faces clearly even in poorly lit settings. Moreover, the feature has been particularly useful during sudden power outages.
The following comment was made by an imo user, Arif Ahmed, in response to the utility of this feature: "Video calling in dimly lit spaces has always been a challenge. With the advent of the new 'Light' feature from imo, I am able to communicate with friends and family more comfortably, enabling me to communicate more comfortably. It is a game changer for me, because I don't have to be in a well-lit room to make clear video calls.
According to Mehran Kabir, Business Director at imo, addressing user needs has always been a vital part of the company's mission. In our research, we found that 35% of all video calls made on our platform are made in low-light environments. As a direct response to this need, we have developed the 'Light' feature, which reinforces our commitment to enhancing the connectivity with our users. I believe this innovation goes beyond just technology; it is about empowering our users and bridging the communication gap between them and us. During our testing phase, we received positive feedback that was a strong indicator of the potential impact of the feature
During our testing phase, we received positive feedback that was a strong indicator of the potential impact of the feature
In the testing phase, more than 30% of Imo users adopted the new feature. To be able to access 'Light', users will need to update the application on their devices.
The advent of this feature highlights imo's commitment to delivering innovative solutions that facilitate seamless communication, thus enabling users to effortlessly share special moments with their loved ones.
Visit https://imo.im/ to download imo for free. 
What IMO is all about
IMO is a global instant communication platform that provides people with the most convenient, interactive, and fun way to communicate with each other. IMO connects more than 200 million users in over 170 countries and regions around the world through accessible audio and video communication services in 62 languages. As a company, I am committed to empowering people to connect over miles and barriers between them through the use of IMO.
The logo can be found at https://mma.prnewswire.com/media/2218469/imo_Logo.jpg 
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Source prnewswire