DUBAI, UAE, Nov. 20, 2023 /PRNewswire/ -- A strategic partnership has been announced between Wego, the largest online travel marketplace in MENA (Middle East and North Africa) and the German National Tourist Office, GCC. As a result of this collaboration, the wonders of Germany's winter season will be shared with the MENA audiences and travelers will be encouraged to visit its enchanting destinations as a result of these collaborations.
In 2023, Wego observed an impressive influx of travel interest from the MENA region to Germany, with approximately 1.5 million searches registered. As a result of the increase in travel search results, it is evident that Germany is becoming increasingly popular among Middle Eastern and North African citizens as a travel destination.
There was a significant increase in travel interest in Germany in 2023 from the Middle East and North Africa region, which was reflected in approximately 1.5 million searches registered by Wego from those regions. The spike in travel searches is a testament to the popularity of Germany as a travel destination among individuals from the Middle East and North Africa region.
In order to highlight the authenticity of the experiences offered by German winter, the campaign is aimed at inspiring travellers to embrace the magic of winter in Germany. Through a series of meticulously curated content, travellers will be transported into the heart of winter festivities, offering an insight into the world of German traditions.
Wego's Chief Business Officer, Mamoun Hmedan, commented on the partnership, stating that the winter season in Germany is a hidden gem, and we are delighted to partner with The German National Tourist Office, GCC to showcase this magnificent destination to our users in the near future.. It is evident from the number of searches on our platform that there is a strong interest in exploring the wonders of Germany in its entirety. The team at Wego is excited to be able to play a part in facilitating these travel aspirations of travellers from the MENA region and enable them to embark on unforgettable travel experiences in Germany
The team at Wego is excited to be able to play a part in facilitating these travel aspirations of travellers from the MENA region and enable them to embark on unforgettable travel experiences in Germany
It is well known that Germany, which is often praised for its rich cultural heritage, is equally captivating during the winter season. This place offers a unique blend of traditions and modern-day festivities with its snow-blanketed landscapes, charming Christmas markets, and a wide array of winter activities. In addition to enjoying the beauty of Christmas markets, foodies can also enjoy the wonders of picture-perfect towns surrounded by twinkling lights.
The Director of Marketing & Sales Office Gulf Countries at the GNTO, GCC, Yamina Sofo, commented: "Germany is renowned for its winter activities that add a touch of magic to the festive celebrations of the winter season. Our goal is to ensure that the celebrations are memorable for everyone, from tourists to locals, whether it be Christmas markets, winter sports, or traditional gatherings.. Throughout the year, Germany remains an attractive destination for travellers from the Gulf Cooperation Council and we strive to offer them the best festive experience through a variety of exciting activities that take place in the country throughout the year
Throughout the year, Germany remains an attractive destination for travellers from the Gulf Cooperation Council and we strive to offer them the best festive experience through a variety of exciting activities that take place in the country throughout the year
Founded in 2007, Wego offers award-winning travel search sites and top-ranked mobile apps for travellers living in the Asia Pacific region and the Middle East region. Using Wego, you will be able to search and compare results from hundreds of airlines, hotels, and online travel agency websites in an automated fashion. Wego's technology is powerful but yet easy to use.
It is the aim of Wego to present a comprehensive comparison of all travel products and prices available in the marketplace by local and international merchants, providing shoppers with the opportunity to quickly find the best deal and the best place to book the trip, whether it be directly with an airline or hotel or through a third-party aggregator.
In 2005, Wego was founded and has its headquarters in Dubai and Singapore as well as regional offices in Bangalore, Riyadh, Cairo, Lahore, and Kuala Lumpur.
GNTB - What it is and how it works
It is the responsibility of the German National Tourist Board (GNTB) to represent Germany as a tourist destination on behalf of the Federal Ministry for Economic Affairs and Climate Action. The Board is funded by this Ministry through a decision taken by the German Bundestag to represent Germany as a tourist destination. By working closely with the German travel industry, private sector partners and trade associations, the GNTB develops strategies and marketing campaigns to promote Germany's positive image abroad as a travel destination and to encourage tourists to visit the country in the future
By working closely with the German travel industry, private sector partners and trade associations, the GNTB develops strategies and marketing campaigns to promote Germany's positive image abroad as a travel destination and to encourage tourists to visit the country in the future
GNTB's primary strategic areas of action are as follows:
The focus should be on sustainability and digitalisation:
As part of the objectives of the German government, the GNTB promotes a future-oriented tourism in line with the objectives of the German government, focusing on sustainable tourism and digital transformation.
Our organisation follows a three-pillar strategy to make inbound tourism more sustainable and competitive, which combines knowledge sharing with external partners with a communication strategy that supports our internal sustainability initiative, in order to make inbound tourism more sustainable and competitive. In the international travel market, Germany is positioned as a sustainable and inclusive destination by the Global Travel and Tourism Board.
In terms of immersive technologies (virtual, augmented and mixed reality), voice assistants, other conversational interfaces and artificial intelligence applications such as chatbots, the GNTB is a pioneer when it comes to these technologies. In order to make sure that tourism offerings are visible on AI-based marketing platforms, the GNTB coordinates the German tourism industry's open-data/knowledge graph project.
A total of 25 foreign agencies are managed by the GNTB from its head office in Frankfurt, which is where it has its headquarters.
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Wego is the source of this information
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