It is no secret that Rado is renowned as a Master of Materials as well as for its remarkable design heritage, so it comes as no surprise that the Swiss watch brand partnered with Miami Beach's leading independent art fair, Untitled Art, for its 12th edition. As a proud Official Partner of Untitled Art, Rado will introduce a new interpretation of their game-changing Anatom watch this year, which is sure to turn heads.
Anatom, the first watch made by Rado 40 years ago, derives its name from its perfectly anatomical fit on the wrist and the rounded sapphire crystal on the face of the watch. The timeless and unique design codes of this watch still resonate with us today as they did in 1983, when they defined the spirit of that era with their power. In the decades since it took the watch world by storm, the Anatom has virtually become a Rado trademark, and many of Rado's most popular models have been inspired by its style and shape.
Since its introduction 40 years ago, the Anatom has been renowned for its perfectly anatomical fit on the wrist and the rounded sapphire crystal, which gives the watch its name. Its timeless and unique design codes resonate as powerfully today as they did in 1983, when they helped define the spirit of that time. The Rado Anatom has virtually become a Rado trademark since it was introduced in the watch industry in the early 1980's, and many of the brand's most popular watches have been inspired by the style and shape.
Rado's booth (A31) at Untitled Art during Miami Art Week will be open to visitors on Friday, December 7th, when four new Anatom watches will be presented to visitors. Featuring Rado's signature design DNA, these new iterations also highlight high-tech ceramic as the brand's signature material. The new Anatom references stand today – just as they did in 1983 – as examples of timeless, unique design and incomparable wearing enjoyment, as Adrian Bosshard, CEO of the company, stated.
It is Rado's pleasure to invite everyone attending Untitled Art, Miami Beach 2023 to stop by and feel the difference for themselves.
Aston Martin
The Rado watch brand is a globally recognized Swiss watch brand known for the innovative use of ceramic materials and its distinctive design. In addition to its rich heritage of innovation, Rado continues to push the boundaries of traditional watchmaking, producing timepieces that are as durable as they are stylish.
A UNTITLED ARTWORK
Taking place on the sands of Miami Beach, Untitled Art is the leading independent art fair in the country. Untitled Art is committed to supporting the wider art ecosystem, and is dedicated to providing a platform for discovering contemporary art that prioritizes collaboration at every level of the fair.
Rado Division of The Swatch Group (U.S.) Inc. - Swatch Group (U.S.) Inc.
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Source prnewswire