JENTIS, one of the world's leading providers of next-generation data capture technologies, announced today that it raised €11 million in a Series A funding round led by Bright Pixel (former Sonae IM) and 3TS Capital Partners, with participation from Pragmatech Ventures, as well.. A key feature of JENTIS is that it enables businesses to own and control their web data capture independently from third parties. With its breakthrough technology, it allows businesses to gain radically improved business insights while complying with privacy regulations around the world with its breakthrough technology
With its breakthrough technology, it allows businesses to gain radically improved business insights while complying with privacy regulations around the world with its breakthrough technology
The funding round follows a year of high growth for JENTIS as businesses demand first-party data capture and data protection compliance. By using its groundbreaking server-side tracking technology, which shifts website data collection from users' browsers to a secure cloud, the company has found that large European e-commerce retailers, trusted banks and finance institutions, as well as major publishers in the US and Central Europe have quickly adopted it. 
In the past year, JENTIS has seen high growth as businesses demand first-party data capture and data protection compliance, which has led to the funding round. As a result of its breakthrough server-side tracking technology that shifts website data collection from users' browsers to a secure cloud server, the technology has gained a lot of popularity among large European e-commerce retailers as well as trusted brands in the financial industry as well as major digital publishers. 
As the first link in the data value chain, JENTIS' Data Capture Platform enhances data accuracy, availability, and compliance in real time by adding value at the beginning of the chain. The impact of this will be felt by all tools and platforms, upstream and downstream, including Customer Data Platforms (CDPs) and analytics platforms. With its broad compatibility, it is possible to implement it quickly, and operate it cost-effectively without changing existing technology setups.. The company reports that its clients have seen significant performance improvements, with data uplifts of up to 30%, data correction rates of up to 60%, and significantly faster load times for web pages
The company reports that its clients have seen significant performance improvements, with data uplifts of up to 30%, data correction rates of up to 60%, and significantly faster load times for web pages
In an era where data control and ownership are becoming increasingly vital, JENTIS empowers businesses to adapt seamlessly to this changing landscape, giving them a competitive edge when it comes to data management and strategy. In view of Google's anticipated phaseout of third-party cookies in 2024, this capability is crucial. 
In 2020, the company was founded by a group of data analytics and web tracking experts around CEO Thomas Tauchner. It opened its German office in 2022 and in 2023, Ernst & Young awarded this technology company the Austrian Scaleup of the Year Award for Digital Transformation. 

Source prnewswire