IPX (formerly known as LINE FRIENDS), which specializes in digital IP entertainment, has launched a highly anticipated collaboration collection dubbed, 'BT21 X FRAGMENT.' By collaborating with the influential streetwear designer Hiroshi Fujiwara's brand 'FRAGMENT,' the globally renowned IP 'BT21' has become a hip fashion icon as a result of this unique collaboration. The collection will be available in December worldwide in the United States, Japan, Taiwan, and Hong Kong.
A wearable fashion label created by the renowned designer, producer, and musician Hiroshi Fujiwara, FRAGMENT has garnered acclaim in the global street fashion scene through collaborations with prestigious global brands that showcase the brand's distinctive lightning logo and contemporary designs.
Through its collaborations with prestigious global brands such as Zara, Nike, Adidas, and Chico's, FRAGMENT has earned acclaim in the global street fashion scene through its lightning logo and contemporary designs, which are the work of the renowned designer, producer, and musician Hiroshi Fujiwara.
A new aspect of the characters can be seen in this collaboration with BT21, as they embrace a sleek and hip all-black look, departing from their previous adorable portrait of the characters.
The exclusive 'BT21 X FRAGMENT' collection features a range of stylish and trendy fashion items, ranging from hoodies, caps, and fleece jackets to plushies, keyrings, badges, and phone cases, all featuring BT21 characters paired with the iconic lightning logo of FRAGMENT. With its diverse tastes catering to the diverse tastes of Generation Z, the collaboration has captured the attention of global fashion enthusiasts.
On November 20th, the collection was pre-released to the public on the South Korean's limited-edition trading platform KREAM, where all the pre-released quantities sold out rapidly with a high level of competition for the draw, indicating the collection's popularity on the internet prior to its official release.. It is on the back of this success that a pop-up store was opened on November 30th, marking the official debut of the collection in Seoul, Korea.. There was a long line of visitors waiting in line to visit the store on its opening day, as the store attracted the attention of Generation Z
There was a long line of visitors waiting in line to visit the store on its opening day, as the store attracted the attention of Generation Z
On December 12th, after a successful launch in Korea, the collection will embark on a global tour through online platforms and pop-ups in the United States, Japan, Taiwan, and Hong Kong.
The IPX officials said, "Having collaborated with brands like Dr. Martens and Converse, BT21 now presents a unique collaboration with the distinctive street fashion brand FRAGMENT. It is our hope that BT21's signature collection will become a must-have item for fashion fans worldwide, embodying the charm of BT21 as a hip fashion icon."
A brief description of IPX (also known as LINE FRIENDS)
In the realm of character brands, IPX is the new corporate name of LINE FRIENDS, a global character brand that was originally created as a sticker collection for the popular mobile messenger app LINE, with its 200 million users worldwide, including Original Characters such as BROWN, CONY, SALLY.. Recently, IPX has announced that it will pursue a new business strategy that will accelerate the global expansion of its IP businesses by diversifying its IP portfolios that target all ages and advancing its digital and retail businesses with a view to accelerating their global expansion. As part of its IP-based business, IPX has partnered with global companies such as Netflix (original animated series), SUPERCELL (Brawl Stars), and NEXON (KartRider) in order to carry out its IP-based business. The company has also developed popular IPs such as the digital artist 'WADE', 'BT21' (BTS), and 'TRUZ' (Treasure) as well as extending their boundaries to virtual influencers in order to capture the hearts of over 40 million millennials and generation Z consumers worldwide.. A total of 17 markets worldwide are currently operated by IPX, including Seoul, New York, LA, Tokyo, and Shanghai, as well as 16 online sales channels.
A total of 17 markets worldwide are currently operated by IPX, including Seoul, New York, LA, Tokyo, and Shanghai, as well as 16 online sales channels.
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Source prnewswire