LONDON, December 7, 2023 /PRNewswire/ -- MetaBroadcast, the UK's leading metadata management specialist, and Gracenote, a Nielsen company, are pleased to announce today that Barb, the UK's largest audience measurement service, has awarded MetaBroadcast a three-year contract renewal to operate Barb's combined content ID and genre allocation system beginning in January of 2025.
In addition to reducing timescales for accurate programme identification, validation, enrichment and genre classification, MetaBroadcast will be able to improve coverage and accuracy of broadcaster IDs by using Gracenote schedule metadata and unique content identifiers, which are industry-leading. In addition to enabling Barb to deduplicate content more effectively, Gracenote will also allow Barb to increase reporting time from seven days to three days after a programme is first made available on linear channels or streaming services.
It is a pleasure for MetaBroadcast to continue supporting Barb by using Atlas, our cloud-based active data platform with robust metadata management capabilities, as well as by collaborating with a leading global metadata provider, Gracenote, to improve content ID coverage and classification," Jamie Mackinlay, CEO of MetaBroadcast, said.. Our organization recognizes the importance of accurate, consistent, and timely programme data, which allows Barb to satisfy the needs of its audience measurement customers in a timely manner. I am looking forward to continuing our collaboration in the future
I am looking forward to continuing our collaboration in the future
Using Gracenote's unique content IDs and programme metadata, measurement providers can quickly identify and understand what people are watching across various services and platforms," Tim Cutting, Gracenote Chief Revenue Officer, explained. As a result of our partnership with MetaBroadcast, Barb will be able to deliver new levels of accuracy, consistency and completeness in their multi-screen audience measurement by enabling MetaBroadcast to deliver faster, more accurate, more consistent, and more complete results."
Barb's audience measurement relies on a world-class system for identifying and classifying traditional linear broadcast, catch up, and streaming viewing viewing. The best-in-class Gracenote database will be used as a key input to ensure consistency in programme titles, genres and connections between episodes and programmes, as well as a way to connect to broadcasters' linear and streaming content across multiple platforms using best-in-class Gracenote data.
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