2024 BUSINESS FORECAST: TECH-DRIVEN OPTIMISM MEETS RISING GEOPOLITICAL CHALLENGES

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The new survey of business leaders, unveiled today at the World Economic Forum by Economist Impact and DP World, found that despite the challenges of 2023 and increasing geopolitical tensions, they remain surprisingly optimistic about 2024, despite the challenges of 2023 and escalating geopolitical tensions.
It is a belief that technology will transform supply chains into more efficient, resilient, and reliable systems that is the driving force behind these trends. Amidst escalating concerns about protectionism, global fragmentation and political instability, businesses are reassessing risks within their supply chains as well as pivoting toward friendshoring and dual supply chain strategies.
The primary driver is a growing belief that technology will transform the efficiency and resilience of supply chains. Several businesses have reassessed the risks within their supply chains amid increasing concerns about protectionism, global fragmentation and political instability, and have moved towards friendshipshoring and dual supply chain strategies as a result.
In the fourth annual Trade in Transition survey, which was commissioned by DP World and was conducted by Economist Impact, the perspectives of trade experts and senior executives from a variety of industries and regions were captured. As businesses face complex challenges as part of a period of unprecedented transformation – heightened geopolitical risk, climate change, significant technological advancements – they are facing unprecedented challenges, but they also have opportunities as well.
As technology drives optimism for 2024 in the supply chain industry, 2023 was a pivotal year in supply chain innovation

Source prnewswire

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