MIDDLETON, Mass., May 2, 2024 /PRNewswire/ -- Quadrant Knowledge Solutions announced today that it has named AdTheorent as a 2024 technology Leader in the SPARK Matrix analysis of the global AdTech Platform market.
Quadrant Knowledge Solutions' AdTech Platform market research includes a detailed global market analysis, competitive landscape, and functional capabilities. It aims to provide strategic information for technology vendors to enhance their understanding of the market and support their growth strategies by evaluating different vendors' capabilities, competitive differentiation, and market position.
According to Piyush Kumar, Analyst, Quadrant Knowledge Solutions, 'The AdTheorent platform stands out in the AdTech Platform market due to its advanced machine learning and privacy-forward solutions including its predictive targeting, audience extension solutions, geo-intelligence, and Studio A\T creative capability. The platform's unique features including ID-independent targeting and cross-device mapping help organizations tackle the cookie depreciation challenges, engaging customers across multiple devices, and supporting industry-specific use cases. AdTheorent with its strong partner ecosystem, product strategy & performance, vision, and roadmap has been recognized and is positioned as an emerging leader in SPARK Matrix: AdTech Platform, 2024
AdTheorent with its strong partner ecosystem, product strategy & performance, vision, and roadmap has been recognized and is positioned as an emerging leader in SPARK Matrix: AdTech Platform, 2024
Quote by AdTheorent:
'AdTheorent is an ID-independent platform that uses advanced machine learning technology to predict the value of ad impression opportunities based on advertiser goals.  Our unique capabilities have never been more relevant as the digital advertising industry evolves beyond ID-based targeting.  AdTheorent's 12-year investment in machine-learning innovation positions us and our advertising partners for success in the post-cookie world," said Jim Lawson, CEO of AdTheorent.  "We are honored to be recognized as a leader in the 2024 Spark Matrix for AdTech Platforms by Quadrant Knowledge Solutions
  "We are honored to be recognized as a leader in the 2024 Spark Matrix for AdTech Platforms by Quadrant Knowledge Solutions

Source prnewswire