The country's thriving ice and snow economy is exemplified by the capital of Heilongjiang Province.
The city has seen a lot of snow tourism during the Spring Festival.
The city's upcoming role as the host of the 9th Asian Winter Games, which will be held from February 7 to 14, marks China's second major winter sports event after the Beijing Winter Olympics.
The opening ceremony of the 9th Asian Winter Games will feature a welcome banquet for foreign heads of state.
Ice and snow economy enters fast lane.
In order to promote the development of the whole industrial chain involving winter sports and culture, snow-and-ice equipment and tourism, it is necessary to consider ice and snow economy as a new growth point.
The ice and snow economy has seen significant growth as winter sports and tourism have increased in popularity.
According to the General Administration of Sport of China, the number of people participating in various ice and snow sports such as skating, skiing, curling and ice hockey nationwide reached 57.35 million.
The last snow season saw a 300 percent year-on-year increase in the number of visitors and a 500 percent growth in tourism revenue.

Source prnewswire