With Tourism and Events Queensland, the leading worldwide travel service provider, Trip.com Group has launched a promotional campaign to encourage visitors from six key global markets to experience “A Beautiful Way to Be” in Queensland.

Couples getaways and family vacations are the two main tourist segments that the ad is aimed at. The ad, which will launch on October 25 and last for one month, is targeted towards tourists from Australia, New Zealand, the United Kingdom, Japan, South Korea, and Singapore.
Customers can utilise hotel discount coupons on Trip.com to save money when booking Queensland hotels on localised pages that share all the charms of Queensland.

Tourism Research Australia estimates that Queensland received 194,000 visitors in the first half of 2022. Despite being down from the pre-COVID period, this is up by 542% from the same period the year prior as a result of the relaxation of exit and entry regulations.
When compared to the same period in 2021, searches for Queensland as a destination increased by around 350% from January to August 2022, according to data from Trip.com, and the trend was still going up.
Bo Sun, Chief Marketing Officer of Trip.com Group, said: “Powered by big data, our collaborative campaign distributes promotional content precisely according to user preferences.”

Source: Prnewswire