Cinelytic, Inc., a leading provider of content analytics, today announced the acquisition of RightsTrade (Rightstrade.com), strengthening the leading content marketplace in the market with actionable data insights and focused curation to maximise outcomes for buyers and sellers.

With the help of the agreement, Cinelytic will be able to integrate its cutting-edge analytics where it matters the most and help independent content producers and film and television studios better monetize their material. The agreement will strengthen Cinelytic’s position as the entertainment industry’s technology leader.
By providing comprehensive data, predictive analytics, and project management tools in an integrated online platform, Cinelytic enables professionals in the entertainment industry to make decisions more quickly and with greater knowledge of the options available to them across the content value chain.

The improved RightsTrade platform concentrates users on finding material, securing screening, analysing content value, and negotiating deals in real time rather than taking up executives’ time with low-value, repetitive operations.
Tobias Queisser, Co-Founder & CEO of Cinelytic, stated: “We are thrilled to continue to serve the current RightsTrade customers in the best way possible in addition to adding valuable tools and exciting partnerships that will increase the value proposition for the entire industry.

Source: Prnewswire