Info-Tech Research Group, a worldwide IT research and advising organisation, has released The Retail Store of the Future in preparation for the busy Christmas shopping season.

The data-backed study’s goal is to aid business and IT professionals in recognising and capitalising on the consumer purchasing trip across the IoT, store technology, infrastructure, and environments, as well as in monetising important customer insights and morphing into a “Smart Store Hub.”

In order to adapt to customers’ ever-shifting needs, both in-store and online, merchants need a firm grasp on the four tiers of real-time business intelligence. (The CNW Group and the Info-Tech Research Group)
According to Rahul Jaiswal, principal research director at Info-Tech Research Group, “in the recent couple of years, merchants have made substantial steps in setting up their storefronts to handle e-commerce orders seamlessly.” “Retailers are attempting to accommodate these expanding needs by reconfiguring the online-to-offline technologies, training personnel on new tasks, and refining curbside pick-up services to remain competitive,” says Forbes.

To succeed in today’s cutthroat retail environment, businesses must provide customers with a seamless omnichannel experience, which includes both in-store and online components. The term “omnichannel” describes the widespread implementation of technological resources and procedures. Companies can better serve their clientele when they have a better grasp of what those clients want.

Source: Prnewswire