GivingDNA is a cutting-edge donor analytics platform that fills a void in the fundraising data landscape by integrating Virtuous, a top responsive fundraising platform, into its partner ecosystem.

By seamlessly integrating its robust donor intelligence data with a CRM system, it enables nonprofits to gain new insights, more precisely target prospects, and engage donor audiences in ways that improve conversion and retention rates.

According to Rebecca Segovia, EVP and General Manager of GivingDNA, “We are excited that Virtuous has joined GivingDNA’s robust network of best-of-breed solutions ecosystem. Our goal is to provide customers with the data and analytics necessary to deliver efficiency across all aspects of fundraising.”

“The team at Pursuant and GivingDNA have repeatedly given compelling data insights that create measurable increases in giving,” notes Gabe Cooper, CEO at Virtuous. “We couldn’t be more excited to expand our alliance – and deliver actionable GivingDNA analytics to our Virtuous customers.”

Source: Prnewswire