Similarly to J&T Express, which is committed to continuously benefiting the local communities in which it operates, Messi is a firm believer in giving back to society, as evidenced by his contribution as the top scorer. Messi credits his team’s collective effort, both on and off the field, for much of his success. This is consistent with J&T Express’ efforts to provide customers with the best technology-enabled solutions in all of its global markets through collaboration with local network partners.

Messi will promote J&T Express not only as a prominent logistics provider, but also as a one-stop e-commerce specialist across every touchpoint in the supply chain, as well as a true champion and practitioner of the “better together” spirit, as part of his partnership with J&T Express.

Rachel Liu, Global Branding Director of J&T Express, commented on the announcement, saying, “We are honoured and thrilled to have Lionel Messi as our global ambassador. He is a generational athlete whose work ethic, humility, and dedication reflect the values that J&T Express instils. Messi is an inspiration to many people because of his tenacity and achievements. This resonates strongly with our values of creating a caring, responsible, and long-term business.”

“J&T Express has made remarkable progress since its inception. We share many similarities, including a strong desire to constantly improve. J&T Express seeks to develop logistical solutions to connect its customers to the world, just as football unites millions around the world. I am excited to be a part of this journey “Messi stated.

J&T Express and Messi will work together to boost the brand’s popularity and raise awareness of J&T’s offerings as the company strives to contribute to the transformation of the logistic service value chain.

Messi’s addition to J&T Express kicks off a series of social media and marketing campaigns with the hashtag #JTBetterTogether, as well as other activations planned by the logistics service provider in conjunction with the holiday season and the new year.

J&T Express Information

J&T Express is a global logistics company with leading express delivery businesses in Southeast Asia and China, the world’s largest and fastest-growing market. J&T Express, which was founded in 2015, has a network that spans thirteen countries, including Indonesia, Vietnam, Malaysia, the Philippines, Thailand, Cambodia, Singapore, China, Saudi Arabia, the United Arab Emirates, Mexico, Brazil, and Egypt. J&T Express is committed to providing customers with integrated logistics solutions through intelligent infrastructure and a digital logistics network, as part of its global strategy to connect the world with greater efficiency and bring logistical benefits to all.

Source: Prnewswire