With the help of a contract between Phygtl and FIFA, football will enter a new realm. In an AR-based social experience for the FIFA World Cup Qatar 2022TM, Phygtl offers fans the chance to collaborate to co-create a world’s first reward: The Golden-Globe-FootballTM.

A Silicon Valley-based software firm called Phygtl wants to merge the real and virtual worlds in order to give users and supporters a more engaging and satisfying social media experience.

In the experience, consumers pick up a piece of The Golden-Globe-FootballTM, add their own spin to it, and then use the engagement and interactions of other users to move up a leaderboard.

The Golden-Globe-FootballTM is the first digital prize built by football fans, in which every football fan participates in the creation of the digital embodiment of their passion for the game.

“Phygtl was born to take humankind into a new dimension where we no longer just “follow” on social media but have the possibility to “experience” products, places, and purposes while being rewarded for our time with tokenized commercial benefits,” said co-founder and CEO Tommaso Di Bartolo. Di Bartolo is a seasoned entrepreneur, UC Berkeley faculty member, and author of Navigating the Metaverse.

Source: Prnewswire