According to a market study published by Brown Gibbons Lang & Company’s eCommerce investment banking group, consumer requirements and expectations are constantly changing, and the omni-channel strategies that promote consumer interaction and foster brand loyalty are no exception (BGL). Omni-channel strategies should be seamless across channels, deliver a consistent and individualised customer experience, and are expected.

Omni-channel has never been more important than it is in the modern digital age.

The BGL Consumer Insider – eCommerce can be accessed here: Loyalty and Value Creation Are Rewarded with Omni-Channel Strategies: https://go.bglco.com/Consumer-Insider-Omni-Channel-Benefits

Omni-channel has never had a more significant connotation than it does in the present digital age, where consumers can shop using any device or location at almost any time of day and from nearly anywhere in the world while still expecting a consistent brand experience. Increased customer satisfaction from a unified experience results in devoted clients with high retention and robust repurchase rates, generating predictable revenue well beyond the first sale.

Exclusive interviews with market leaders Itzy Ritzy and MOTIS Businesses are included in the research by BGL. These interviews cover the opportunities and difficulties of omni-channel marketing as well as how these brands’ strategies are fostering growth. The value of channel diversification for an efficient omni-channel strategy, the expanding influence of social media in client acquisition, and the role mergers and acquisitions can play in digitally altering conventional sales models are just a few of the themes covered.

Source: Prnewswire