The survey was carried out between July and October 2022 by the market research guru Kantar Ukraine on behalf of SOFTSWISS in order to better understand the iGaming sector, identify the most important factors to consider when selecting a casino platform provider, and assess the degree of customer satisfaction with the SOFTSWISS Casino Platform in comparison to rival offerings.

IGAMING PROVIDER PORTRAIT OF A WINNER

open-minded collaboration

Products and services that are suitable for your business

assistance with income-generating initiatives

Rapid reaction to technical difficulties and resolution

Flexibility in negotiating the parameters of collaboration has risen in relevance as the phrase “Provider is actually your financial partner today” has become more prevalent. Compared to 63% in 2021, 93% of operators voted this time in favour of the criterion’s relevance.

Clients of SOFTSWISS noted the following personal touch factors as having an impact on the decision-making process:

top-tier services are offered

simple and rapid manager communication

attention to detail with each client

Such qualities as an iGaming leader status, a good impact of collaboration on the operator’s reputation, and provider influence on the growth of the entertainment and gaming industries are given the lowest priority.

Every other client has been working with SOFTSWISS for more than three years, according to research, and the company is usually regarded as a long-term partner with knowledge of the entertainment sector and a thorough grasp of the market.

In response to the survey results, Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, says: “The shift in operator preferences toward cooperative flexibility, commercial profitability, and high-quality communication shows that being the No. 1 iGaming provider does not require having a high-end software offering. Operators need more strategic relationship involvement and high-touch engagement. We’ll keep providing our clients with the assurance, dependability, and security they require to expand their businesses in 2023.”

Casino platform characteristics, in the client’s opinion

Respondents listed the following as essential traits of an online casino platform, the essential component for starting an iGaming project:

several game providers

Bonus settings’ adaptability

player feedback

support for several payment systems settings for promotional activity

This year, operators continued to place equal weight on the criteria for “Payment systems management” and “Supported currencies.”

Respondents assigned financial reporting and licencing more weight, primarily because there are larger and more regulated markets today. Since this tendency is anticipated to become even more pronounced in the future, licencing will also keep improving because it offers key competitive advantages to participants in the market.

Source: Prnewswire