The November 2022 Supply-Side Platform (SSP) Global Market Share Rankings for both Connected TV (CTV) and mobile in-app were just issued by Pixalate, the industry-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. The top SSPs by open programmatic ad market share for apps across the Roku and Amazon Fire TV app stores are featured in the rankings.
Pixalate publishes rankings for each seller’s estimated global market share in the open programmatic advertising sector, along with market share breakdowns for CTV platforms by region (North America, EMEA, APAC, LATAM).
Market share leaders for CTV SSPs
According to Pixalate’s projections for November 2022, these are the top CTV advertising providers for Roku and Amazon Fire TV:
North American Roku, July 2022
Xumo entered the top 10 in the North American market, with the largest growth in market share since April 2022.

Source: Prnewswire