The well-known digital writing company ugee released its new brand look on December 28, 2022.

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Ugee has been around for users for 25 years, since since the release of its initial product. When the Internet era began in 1998, ugee was the first technological company in China to open the door to digital writing and drawing, serving as a link between digital technology and the world of paper and pen. Ugee (https://www.ugee.com) has made the decision to support its users in 2022 with a new corporate identity and the slogan “To write, to draw, to the new.”
The new brand concept “To write, to draw, to the new” is introduced by ugee in this brand upgrade.
The new Ugee focuses on the young demographic of children aged 5 to 30 and provides more inventive and varied drawing and writing experiences for drawing and writing lovers, educators, and other diversified people. Ugee continues to develop new product forms, improves users’ options for using its products for writing and drawing, and supports users as they advance in these fields while maintaining its “warm, happy, diverse, and perceptive” brand identity.
A new VI visual image as well as IP photographs were also supplied by Ugee. The dual IP images uu and gg are vivid, personalised expressions of the brand that emotionally connect with young and diverse users. The new VI image, composed of four lowercase letters, offers a simpler and more personalised expression for the brand and offers a new visual experience for users in various fields.

Source: Prnewswire