A leading Swiss private equity and venture capital group, Ace & Company (ACE), has introduced a new brand identity emphasizing its commitment to innovation and its role as a multi-strategy specialist across both private equity and venture capital. The focus of ACE's business since its inception has been to provide differentiated returns and effective risk management across different stages of the private equity cycle. Over the past two decades, this principle has remained fundamental to ACE's success. Within the past two decades, the company has distributed more than $606 million back to investors
Over the past two decades, this principle has remained fundamental to ACE's success. Within the past two decades, the company has distributed more than $606 million back to investors
As part of ACE's new branding, which was designed in collaboration with Chaos Design, a UK Top 50 branding and creative agency, ACE draws inspiration from topography, the study of the surface of the earth.. ACE takes advantage of its collective understanding and knowledge of Secondary Markets, Buyouts, and Ventures to make better-informed decisions and uncover opportunities in the private markets, just as detailed topographical studies reveal Earth's hidden features.. As the updated logo incorporates royal navy and gold tones, as well as a modern typeface, it reflects ACE's shift towards a more refined and contemporary brand image.
As the updated logo incorporates royal navy and gold tones, as well as a modern typeface, it reflects ACE's shift towards a more refined and contemporary brand image.
Sally Beh, the Managing Partner at ACE, discussed the rebranding, emphasizing the firm's commitment to a people-centric approach: "Our business is people, and this philosophy is at the heart of our new brand identity." Our team's profound market insights and diverse perspectives are vital to uncovering and navigating the intricate landscapes of private markets. Our deep-rooted approach allows us to deliver differentiated returns to our stakeholders by applying this deep-rooted approach." 
It is with great excitement that ACE & Company launches ACE Ventures, a sub-brand identity and a dedicated arm created to foster a deeper sense of community within the entrepreneur community and broader ecosystem within which ACE & Company operates. It is from the concept of light waves that ACE Ventures draws its brand inspiration. As waves of light illuminate and transform the landscapes they pass through, ACE Ventures aims to create a positive impact on Switzerland's entrepreneurial scene with its new ACE Swiss Tech Outliers Fund, which aims to influence the entrepreneurial landscape.. Our team of operators, engineers, and investors is dedicated to backing and supporting early-stage founders from all parts of the world that are building enduring companies in sectors such as climate tech, deep tech, fintech, and artificial intelligence.
Our team of operators, engineers, and investors is dedicated to backing and supporting early-stage founders from all parts of the world that are building enduring companies in sectors such as climate tech, deep tech, fintech, and artificial intelligence.
The ACE & Company's established Buyout and Secondary Investment strategies continue to be a top priority, with the firm recently having a first close for its ACE Buyout Opportunities V fund and is in the process of closing its ACE Secondary Investments VII fund. 
The rebranding of ACE has resulted in the launch of revamped websites for both the main brand (aceandcompany.com) and ACE Ventures (aceventures.vc), which offer improved navigation for users and a more relevant content. 
As a multi-stage private equity and venture capital investment firm built on the expertise, experience, and knowledge of its founders and team, ACE & Company (ACE) is a leading private equity and venture capital firm. There are approximately $1.7 billion in total assets under management in the Secondaries, Buyouts, Ventures, and Investment Solutions divisions of the group. In order to provide differentiated returns, ACE offers a wide range of investments, investment processes, and an information advantage derived from decades-long relationships with industry leaders, which creates a unique advantage in the market. 
You can contact Elia Innamorati at the following address: Office  +41.22.311.3333  |  Web  aceandcompany.comACE & Company SA | Rue du Rhône 30 | 1204 Geneva | Switzerland
ACE logo: https://mma.prnewswire.com/media/2325690/ACE_Logo.jpg
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