ActionIQ, a pioneer in customer experience (CX) solutions, today announced support for the Amazon Web Services (AWS) initiative AWS for Advertising & Marketing to hasten the transformation of advertising and marketing in the post-third-party cookie age. With the help of the AIQ CX Hub and AWS cloud computing services, organisations can organise individualised customer experiences at scale while gaining actionable insights from customer data.

AWS for Advertising & Marketing is a programme that offers services and products designed specifically to satisfy the requirements of marketing and advertising agencies, publishers, ad technology companies, and analytics service providers. The effort assists clients in delivering tailored advertising experiences, maximising ad serving efficiency and cost, and developing novel audience segmentation and attribution techniques. It makes it easier for business customers to choose the best partners and tools, accelerating their production launches and reducing time to value.

Neil Wilson, Vice President of Partnerships at ActionIQ, said, “ActionIQ’s focus has always been on delivering success for enterprise marketers and advertisers, and we accomplish that by helping them activate customer and prospect data to offer amazing customer experiences. “AIQ is the only CX solution that combines the complete historical customer profile with real-time events, and it is powered by AWS. The next best experience or customer journey is decided upon and orchestrated by AIQ using both known and anonymous customer and account data throughout the full customer lifecycle, from acquisition and prospecting to retention and loyalty, all while increasing customer lifetime value.

Source: Prnewswire