AdTheorent Holding Company, Inc. (Nasdaq: ADTH), an industry pioneer and pioneer in machine learning, is one of the leading companies in the industry, delivering measurable value to programmatic advertisers through privacy-friendly solutions. In today's partnership, AdTheorent and Adelaide, a leader in attention-based media quality measurement, will be able to use Adelaide's attention-based metrics for campaign optimization, as well as to quantify the impact of digital advertising campaigns.
In digital advertising campaigns, Adelaide's omnichannel AU metric is used to measure the quality of attention across multiple channels.  There are a number of factors that contribute to the AU score in addition to viewability, such as ad placement context, position, duration, business results, and eye tracking data.. Due to its access to the Adelaide data, AdTheorent is able to leverage top attention-grabbing tactics across multiple formats and channels to drive campaign performance in multiple formats and channels, including display, online video, and connected television (CTV)..  In addition to AU scores, AdTheorent advertisers can receive insight into metrics such as Cost Per AU and Performance by Feature (as well as AU scores)..In terms of creativity, device, etc.. The AdTheorent system can also be used in conjunction with other studies, such as sales lift, brand awareness, and visitation, in order to determine the impact of attention-based metrics on business outcomes using the Adelaide measurement in combination with other studies.
The AdTheorent system can also be used in conjunction with other studies, such as sales lift, brand awareness, and visitation, in order to determine the impact of attention-based metrics on business outcomes using the Adelaide measurement in combination with other studies.
The omnichannel AU metric is used by Adelaide to measure the quality of digital advertising across multiple channels based on attention.  It goes beyond viewability, utilizing modeling to evaluate a variety of qualifiers, including the ad placement context, position, duration, business outcomes, and eye tracking data in the evaluation of the AU score.. As AdTheorent has access to Adelaide data, the company is able to use top attention-getting tactics to improve campaign performance across a wide variety of formats and channels, including display, online video, and connected television (CTV)..  In addition to the AU score, AdTheorent advertisers can also gain insight into metrics such as the Cost Per AU and Performance by Feature (i.e..It can be a creative, device, etc.. Further, AdTheorent can also use Adelaide measurement to determine the impact of attention-based metrics on business outcomes in conjunction with other studies, such as business lift, brand awareness, and visitation, in order to determine the impact of attention-based metrics on business outcomes.
Further, AdTheorent can also use Adelaide measurement to determine the impact of attention-based metrics on business outcomes in conjunction with other studies, such as business lift, brand awareness, and visitation, in order to determine the impact of attention-based metrics on business outcomes.
AdTheorent's ML-powered DSP puts advertisers first by executing highly effective campaigns free from waste and inefficiency, and by driving tangible business results across a variety of advertiser-specific KPIs," said Jim Lawson, CEO of the company. As a result of our partnership with Adelaide, we are able to optimize and measure campaigns with insightful attention-based metrics that provide insight into the performance of our campaigns.
As a result of its integration with AdTheorent's DSP, Adelaide's advertisers are able to easily secure higher-quality media, drive better outcomes at scale, and have unparalleled insights into campaign performance." Marc Guldimann, Adelaide's CEO and Co-Founder, added. In collaboration with AdTheorent, we're excited to be able to make attention data actionable, helping advertisers understand the real quality of their media and making smarter investment decisions."
The main objective of AdTheorent (Nasdaq: ADTH) is to deliver successful advertising campaigns for marketers by leveraging advanced machine learning technology and privacy-enhanced solutions. With its machine learning-powered media buying platform, AdTheorent is able to offer its customers a range of services including predictive targeting, predictive audiences, geo-intelligence, audience extension solutions, and in-house creative capability, Studio A/T.. By using non-sensitive data and focusing on machine learning models that provide predictive value to advertisers, AdTheorent's flexible transaction models and product suite allow advertisers to identify the most qualified potential customers coupled with the best creative experience that will deliver superior results, as measured by each advertiser's real-world business goals.
By using non-sensitive data and focusing on machine learning models that provide predictive value to advertisers, AdTheorent's flexible transaction models and product suite allow advertisers to identify the most qualified potential customers coupled with the best creative experience that will deliver superior results, as measured by each advertiser's real-world business goals.
Throughout the years, AdTheorent has been recognized with numerous awards for technology, product, growth, and workplace excellence.  The AdTheorent platform was named as the "Best Buy-Side Programmatic Platform" in the 2023 Digiday Technology Awards and was also awarded the AI Breakthrough Award and the "Most Innovative Product" (Best Buy-Side Platform) awards.. Award (Innovative Awards) for five consecutive years in a row.  Furthermore, AdTheorent has been the only company to receive the Frost & Sullivan "Digital Advertising Leadership Award" seven times in a row.There are fourteen AdTheorent offices around the United States and Canada, and AdTheorent is headquartered in New York City..  You can find out more about Adtheorent by visiting their website.Com (https://www.com)
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Adelaide is one of the leading companies in the measurement of media quality based on attention. It is our mission to provide the market with a precise, omnichannel media quality metric that is tied to business outcomes, thereby increasing the level of transparency and fairness in advertising. Adelaide's AU has been described as "the most widely recognized measure of the attention economy" by Adweek.AU has proven to predict full funnel outcomes more accurately than any existing metric, and as a result, it has helped the world's largest brands make smarter investment decisions, activate attention data programmatically, and drive better performance as a result". In New York City, Adelaide is named after the global epicenter of evidence-based marketing in southern Australia, and it is headquartered in Adelaide, Australia. You can find more information about Adelaidemetrics on their website.Visit http://www.com/
Visit http://www.com/
AdTheorent is the source of this information
This announcement was made on behalf of AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable results...
As the industry leader and pioneer in machine learning, AdTheorent Holding Company, Inc. (Nasdaq: ADTH) is committed to delivering measurable results based on privacy-forward solutions and using ...

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