The Office of Executive Education at the University of Maryland's Robert H. Smith School of Business is offering a workshop on Optimizing Marketing Performance with Artificial Intelligence.
The workshop will be led by Associate Professor of Marketing Liye Ma, who has expertise in machine learning and digital marketing.
The marketing industry is rapidly changing, and businesses must change with it, says Ma, who will preview the training in a free information session.
The Smith School Executive Education Program Manager says the course is ideal for mid- to senior-level marketing professionals who want to apply artificial intelligence to improve their marketing performance.
He says that the workshop presents an innovative and exclusive opportunity in terms of marketing AI training via university-level executive education.
He says the training will prepare participants.
Richey says that Ma will review the technology and tools currently on the market, evaluate them for use in business operations, and convey to the participants a high-level understanding of technology trends.
Ma has developed methods to analyze the drivers of consumer actions in the digital economy.
The Optimizing Marketing Performance with Artificial Intelligence has more information.
The Robert H. Smith School of Business is located at the University of Maryland.
One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and flex degrees.
The Robert H. Smith School of Business is located at the University of Maryland.
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Source prnewswire