Amagi, the market leader in cloud-based SaaS technology for broadcast and connected TV, today announced a partnership with QYOU Media India to increase viewership and ad-based revenue in India.

QYOU Media India produces and distributes content made by social media and digital content stars.
Amagi’s cutting-edge cloud technology for channel development and distribution, Amagi CLOUDPORT, is used in the agreement to distribute premium content to top OTT platforms. In order to effectively monetize its content, QYOU Media India additionally uses Amagi’s best-in-class Dynamic Ad Insertion (DAI) system with cutting-edge analytics, Amagi THUNDERSTORM.
QYOU Media India curates, produces, and distributes multi-genre entertainment content across linear TV, Smart TV, OTT, and app-based platforms. The company was founded by industry veterans from Lionsgate, MTV, Disney, and Sony. The network produces and distributes its channels, The Q Kahaniyan, The Q Comedistaan, and most recently, Q GameX, on platforms like Samsung TV Plus, Cloud TV, TCL, Jio TV, MX Player, and others using Amagi’s cloud solutions. While QYOU Media India’s cooperation with Amagi is presently concentrated on growing its customer base in India, the business plans to take advantage of Amagi’s extensive worldwide distribution network to reach more viewers in the US and EMEA areas in the upcoming months.
“QYOU Media India has been gaining ground, increasing both audience and earnings. It has been a pleasure to work with them as they continue to expand, engaging new platforms and audiences while placing a strong emphasis on distinctively high-quality content, said Srinivasan KA, co-founder of Amagi.

Source: Prnewswire