THE NEW YORK TIMES, January 1, 2009. There has been a consistent growth in ad impressions within the global FAST market over the past three quarters with a 15% increase in Q3 and a 28% increase in Q4 of 2022. Amagi is a global leader in cloud-based SaaS technology for broadcast and connected TV (CTV). According to Amagi, its 10th Quarterly Global FAST Report compares Q3 2022 to Q3 2023 and Q4 2022 to Q4 2023.. In the same period, both the number of channels delivered and the number of hours watched (HOV) increased significantly. There was a 45% growth in channel deliveries in Q3 and a 25% growth in Q4, while the HOV rose by 30% in Q3 and 26% in Q4.. There is no doubt that FAST continues to be a popular streaming model allowing advertisers to reach specific audiences and content providers to differentiate themselves within the broader video advertising ecosystem as a result of these steady numbers
There is no doubt that FAST continues to be a popular streaming model allowing advertisers to reach specific audiences and content providers to differentiate themselves within the broader video advertising ecosystem as a result of these steady numbers
In addition to this, an executive summary of the report, which has been written by Gavin Bridge at FASTMaster Consulting, offers stakeholders key insights regarding how they can take further advantage of this market that is underutilized for advertising.
Furthermore, an introduction to the report, written by Gavin Bridge at FASTMaster Consulting, provides stakeholders with key insights into how they can take advantage of this underutilized advertising market in a way that will maximize their returns.
"FAST's global audience continues to grow, providing advertisers with new opportunities to reach consumers," Bridge said. In 2024, it is likely that advertising spending will catch up to viewing trends, as well as a greater awareness of who the FAST audience is, and why they are an attractive target, as this will be a pivotal year for the medium.
Amagi's 10th Quarterly Global FAST Report combines findings from analyst reports with real-time data from the Amagi ANALYTICS platform and Amagi's consumer survey, which represents over 500 US households across diverse socioeconomic backgrounds. In addition to examining viewer data across 50+ FAST platforms, the report also examines nearly 3,800 channel deliveries using Amagi Thunderstorm, the company's proprietary server-side ad insertion system (SSAI).
The following are some of the key highlights from the report:
As this latest edition of the Global FAST report shows, stakeholders need to start aligning their strategies with the pace at which ad dollars are moving in the FAST lane, explains Srinivasan KA, Co-Founder and Chief Revenue Officer of Amagi. There is a seismic shift taking place in the digital advertising landscape as a result of the surge in ad dollars toward CTV. As advertisers and content providers, it is imperative that FAST services recognize the incredible opportunities that lie within this dynamic environment."
It is Amagi's mission to provide a complete suite of solutions for channel creation, distribution, and monetization. Among the clients Amagi has worked with are ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cineverse, Cox Media Group, Crackle Plus, Fremantle, Gannett, Gusto TV, NBCUniversal, PAC-12, Tastemade, and The Roku Channel.
The latest edition of the Amagi Quarterly Global FAST Report is available here. For more information on Amagi and its streaming TV solutions, please visit www.amagi.com.
This is a brief introduction to Amagi. Amagi is a leading cloud platform that provides both traditional and streaming television services with comprehensive management, distribution, and monetization solutions.. As a result of continuous innovation and our make-move-monetize framework, we are able to make video content fluid and accessible to everyone across regions and platforms - cable, D2C apps, FAST, CTV, VOD and OTA platforms.. A pioneer in cloud broadcasting, we offer best-in-class cloud migration services for broadcast TV networks, allowing them to seamlessly migrate their entire operations into the cloud.. As a global company, we are a partner to more than 800 content brands, offering more than 3,800 channels in more than 150 countries, managing more than 50 billion ad opportunities globally. We have offices in New York, Los Angeles, London, Paris, Singapore, Seoul, and Sydney, as well as innovation centers in Bangalore, Zagreb, and Lodz, as well as a global media monitoring center located in New Delhi.
We have offices in New York, Los Angeles, London, Paris, Singapore, Seoul, and Sydney, as well as innovation centers in Bangalore, Zagreb, and Lodz, as well as a global media monitoring center located in New Delhi.
Contact information for the agency is as follows:
I am Joseph Lesieutre with Wall Street Communications, and I can be reached by email at [email protected] 
Contact information for Amagi:
The director of corporate communications is Mr. Aashish Washikar. He can be reached at [email protected] or by calling 9533290005 
The photo can be found at: https://mma.prnewswire.com/media/2326714/Amagi_FAST_report.jpg
Amagi Media Labs Pvt. Ltd. is the source of this information.
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