A leading provider of IoT development platforms, Tuya Smart (“Tuya” or the “Company”) (NYSE: TUYA) (HKEX: 2331) showcased its most recent smart products and solutions at CES 2023 in the city of Las Vegas from January 5 to 8.
As soon as you walked into Tuya’s exhibit, you could see how the four new brand colours were combined and interwoven to display the unique products and solutions that Tuya enables. Together with Skylight, Macchiato, and Love Bird, Tuya presented everyone a lovely fairy tale while using the main tone colour Viva Magenta.
You could see a young child rushing across the Macchiato-colored landscape while holding a Skylight blue heart in her hands. The ground was a never-ending shade of Love Bird green as she ran over it. The young girl stopped in the middle of the meadow and placed her heart in the ground. In Viva Magenta, a tree that was planted with care eventually broke through the ground and grew to be quite large. The branches and leaves were brimming with pride as they stood erect on the ground and offered the entire planet hope.
The four new brand colours reflected Tuya’s brand values of bravery and fearlessness, firmness and purity, inclusiveness, openness, and energy. They also demonstrated Tuya’s ongoing commitment to supporting an expanding number of customers in achieving their objectives.
This idea also fits perfectly with Tuya’s CES 2023 theme of “Be in Smart” and the CES 2023 theme of “Be in It,” both of which are “Be in It.” With an open and impartial stance, Tuya will continue its dedication to assisting businesses in achieving digital and smart transformation through new technologies, bringing more cutting-edge solutions with endless potential to consumers around the world.

Source: Prnewswire