The winner of Digiday’s Best Marketing Automation Platform award is Clinch, a pioneer in dynamic ad serving and personalisation and developer of Flight Control, the Omnichannel Campaign Activation Platform. The Digiday Technology Awards honour the technology updating media and marketing, and Clinch was singled out for this year’s platform, Flight Control, at the awards ceremony.
Flight Control is a straightforward platform that makes activating digital campaigns — from strategy to creative personalization to smart ad serving — drag and drop easy. It was created to address some of the biggest difficulties plaguing the advertising business.
Today’s marketers are entrusted with creating, organising, and managing intricate campaigns across a variety of dissimilar platforms, each with its own unique requirements, measures, and degree of integration. In order to enable an unified workflow across all channels and activations, Flight Control uses its own artificial intelligence. This avoids the problems caused by fragmented collaboration and platforms that aren’t specifically designed for advertising.
Oz Etzioni, CEO of Clinch, expressed his excitement at receiving the coveted award in such a fiercely contested field. “Our top priority has always been to embrace new technology wholeheartedly and to adapt to the demands of the digital media sector. To provide the first fully easy user interface for setting up, running, and maintaining campaigns across all paid media channels with the least amount of friction, we designed Flight Control for agencies and brand advertising teams. We are able to give unmatched performance and efficiency to both creative and media teams by providing the customization and flexibility to seamlessly interface with any partner stack.”

Source: Prnewswire