There is no doubt that MetaBroadcast is the UK's leading metadata management specialist. Gracenote, a Nielsen company, announced today that it has been awarded a three-year contract renewal from Barb, the UK audience measurement service, to run its combined content ID and genre allocation system from January 2025, in partnership with MetaBroadcast, the UK's leading metadata management specialist.
In addition to reducing the timescales associated with accurate programme identification, validation, enrichment, genre classification, and broadcaster identification, MetaBroadcast will now use industry-leading Gracenote schedule metadata and unique content identifiers to improve coverage and accuracy of broadcaster IDs as well. As a result of including Gracenote, Barb will also be able to deduplicate content more effectively and speed up reporting from seven to three days after programmes are released on linear channels or streaming services.
'MetaBroadcast is delighted to continue to support Barb by making use of the robust metadata management capabilities of Atlas, our cloud-based active data platform, and by partnering with Gracenote, a leading global metadata provider, to improve content ID coverage and classification,' said Jamie Mackinlay, CEO of MetaBroadcast.. In order to provide accurate, consistent, and timely data about Barb's audience measurement customers, we recognise the importance of accurate, consistent, and timely information about the programme.. It is our hope that our collaboration will continue in the future
It is our hope that our collaboration will continue in the future
Using Gracenote's unique content IDs and programme metadata, measurement providers can identify and better understand what people are watching across different platforms and services by using Gracenote's unique content IDs and programme metadata, according to Tim Cutting, the Chief Revenue Officer at Gracenote. In collaboration with MetaBroadcast, we look forward to providing Barb with the speed, accuracy, consistency and completeness that Barb is seeking in their multi-screen audience measurement.
A world-class system of audience measurement is used by Barb to identify and classify traditional linear broadcasts, catch-ups and streaming viewing as well as traditional linear broadcasts. As part of this system input, Gracenote's best-in-class data will help ensure consistent titles and genres, accurate connections between episodes and programmes, as well as a seamless integration of broadcasters' linear and streaming content across all platforms through the use of Gracenote data.
MetaBroadcast - What it is and what it does

Source prnewswire