Casio will launch an Eric Haze-collaboration watch to mark the 40th anniversary of G-SHOCK.

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Today, the G-SHOCK brand of shockproof watches released its newest model, according to Casio Computer Co., Ltd.

For the impending G-SHOCK 40th anniversary in April 2023, the New York-based graffiti artist Eric Haze and I collaborated to develop the GMW-B5000EH model.
Since the introduction of the first G-SHOCK watch in 1983, the company has developed a reputation for unmatched sturdiness and distinctive design. G-SHOCK has gained popularity all around the world by bringing these attributes to partnerships in fashion, sports, art, music, and other cultural spheres.
Eric Haze, a designer and artist from New York, has frequently worked with G-SHOCK since 1999. Haze has worked with other designers on a number of G-SHOCK models in addition to creating the commemorative emblems and identities for the occasion.
A shock-resistant watch called the GMW-B5000EH was created in association with Haze to mark the 40th anniversary of G-SHOCK. This watch is based on the GMW-B5000D, which carries over the design of the original G-SHOCK, and features a band with exclusive Haze artwork. It is the first cooperation model with a full-metal design. The stainless steel band is coated with black IP, which is then covered with laser-engraved patterns of dots to replicate the artist’s work in a stylish monochromatic colour scheme.

Source: Prnewswire

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