Yelp: The Story Teller Born During the Pandemic
The pandemic has pushed Yelp into the limelight as a vital source of information.It was a really straightforward sell to the sponsors. They got a GO→
Section
Brand Stories
Amazon: The Story of the Underdog Turned Super Star
Do you recall the last time you made an Amazon purchase? Oh, wait, wasn’t that only a month and a half ago? The Amazon empire GO→
Alibaba: The Spell Unlocking the Magic Den of Unmatchable E-Com Success
The Inception Alibaba was founded in a modest apartment in Hangzhou, China, by a group of 18 people led by Jack Ma in 1999, towards GO→
Exploring Apple’s Secret Stairs to Success
Apple is one of the most valuable companies in the world. Apple, the front-runner, has led the Forbes list of branding behemoths for over nine GO→
Sugar – The Branding Game Elevating the Beauty Industry
Beauty creation is a form of art! Kaushik Mukherjee and Vineeta Singh, both IIM Ahmedabad grads, founded the premium beauty brand SUGAR. SUGAR was launched GO→
Delhivery: The Journey of an Ordinary Indian Startup Turning into a Logistics Giant
THE INCEPTION Sahil Barua, Mohit Tandon, Bhavesh Manglani, and Kapil Bharati formed Delhivery. Three friends decided to launch a company to help businesses in India GO→
SALESFORCE
Salesforce.com (abbreviated as “SalesForce”) is a well-known cloud computing firm headquartered in San Francisco, California. Despite the fact that the company’s primary source of revenue GO→