The Spring Festival Gala, an annual celebration produced and broadcast by China Media Group, began on Tuesday, the eve of the Chinese New Year, as Chinese people worldwide celebrated the Spring Festival, the most important Chinese festival centering on family reunions.
Since China's Spring Festival was inscribed on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity, "Chunwan" has continued its tradition as the must-watch show for Chinese families on Chinese New Year's Eve.
It was the fourth year that viewers could watch the Gala on vertical screens.
A group of people.
The idea of "the people's Spring Festival Gala" is embodied by this year's emphasis on celebrating the lives and contributions of ordinary people.
From grassroots police officers and railway crew members to intangible cultural heritage inheritors and famous internet personalities, people from all walks of life were invited to share their personal stories and introduce the programs in the gala.
Barrier-free broadcasting for visually and hearing-impaired audiences for the first time, using augmented reality (AR) virtual technology and artificial intelligence voice recognition, was introduced by the Gala.
The Gala's role as a celebration for all was solidified by the use of sign language interpreters, augmented reality effects, and audio descriptions of the performances.
Through celebration, we can bridge cultures.
The first Spring Festival Gala after UNESCO recognition focused on showcasing China's intangible cultural heritage.
The opening visual spectacle, "Welcoming Fortune," combined cutting-edge technologies such as augmented reality, interactive screens, and naked-eye 3D to present traditional Chinese New Year customs and cultural elements from across the country.
Each performance was a testament to the richness and diversity of Chinese intangible cultural heritage, from the vibrant art of paper cutting to copper engraving and "iron flowers," a folk art performance in which molten iron is cast into the air to show a firework effect.
"The Pillars and Beams," a song-and-dance act inspired by Beijing's Central Axis, was one of the highlights of the program.
Digital art was used to show the structures of ancient Chinese architecture to viewers in detail, bringing an experience of excellent Chinese traditional culture.
The Gala is a global event that invites people from around the world to participate.
A young American man who donated a World War II photo album to China was invited to the event.
This year's Gala reached viewers in over 200 countries and regions, thanks to the help of a multilingual platform.
With live broadcasts in English, Spanish, French, Arabic, and Russian and coverage by more than 2,900 media outlets worldwide, the Gala continues to serve as a cultural bridge connecting people across the globe.
The Snake Year Dance Fun challenge has attracted participation from more than 70 countries and regions.
The Spring Festival Gala is a toast to humanity and cultural heritage.
The source of the information is the CGTN.
This year's Spring Festival Gala, an annual celebration produced and broadcast by China Media Group, began on Tuesday, the eve of the Chinese New Year.
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Source prnewswire