Source prnewswire
Crayola Launches Campaign for Creativity, Reuniting Adults Across the US with their Childhood Artwork
EASTON, Pa., April 17, 2024 /PRNewswire/ -- Home to what was one of the largest collections of children's art in the country, Crayola is unlocking its time capsule of creativity and reuniting adults with the artwork they created when they were kids decades ago. The undertaking is part of today's launch of Crayola's Campaign for Creativity which challenges conventional perceptions about creativity, igniting a new dialogue about the value of creativity and helping parents integrate more creative moments into their children's lives The undertaking is part of today's launch of Crayola's Campaign for Creativity which challenges conventional perceptions about creativity, igniting a new dialogue about the value of creativity and helping parents integrate more creative moments into their children's lives Timed to launch ahead of the UN World Creativity and Innovation Day—and 40 years after Crayola began collecting children's artwork—Crayola is debuting a captivating series of short films, titled Stay Creative. The films feature the stories of three adults across the country who participated in a Crayola art program as kids. As they are reunited with their childhood artwork, the adults reflect on how creativity impacted their lives, and the importance of nurturing creativity in their own children As they are reunited with their childhood artwork, the adults reflect on how creativity impacted their lives, and the importance of nurturing creativity in their own childrenTimed to launch ahead of the UN World Creativity and Innovation Day—and 40 years after Crayola began collecting children's artwork—Crayola is debuting a captivating series of short films, titled Stay Creative. The films feature the stories of three adults across the country who participated in a Crayola art program as kids. As they are reunited with their childhood artwork, the adults reflect on how creativity impacted their lives, and the importance of nurturing creativity in their own children As they are reunited with their childhood artwork, the adults reflect on how creativity impacted their lives, and the importance of nurturing creativity in their own children
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