Credera, a worldwide boutique consulting business specialising in strategy, transformation, data, and technology, today announced its support for Amazon Web Services’ (AWS) project AWS for Advertising and Marketing, which aims to quicken the transformation of the advertising and marketing industries.

AWS for Advertising & Marketing is a programme that offers services and products designed specifically to satisfy the requirements of marketing and advertising agencies, publishers, ad technology companies, and analytics service providers. The effort assists clients in delivering tailored advertising experiences, maximising ad serving efficiency and cost, and developing novel audience segmentation and attribution techniques. It makes it easier for business customers to choose the best partners and tools, accelerating their production launches and reducing time to value.

Credera is a member of the Omnicom Precision Marketing Group (OPMG), which combines digital, analytics, and customer relationship management capabilities to create meaningful, precisely focused consumer experiences at scale while utilising the Omnicom Group Inc.’s extensive worldwide network.

Source: Prnewswire