Criteo (Nasdaq: CRTO), the commerce media company, today announced it achieved its first-ever accreditation by the Media Rating Council (MRC) for display rendered impression and click advertising metrics across desktop, mobile web, and mobile in-app environments for Onsite Sponsored Products and Onsite Display Ads on its enterprise retail media platforms, Commerce Max and Commerce Yield. As part of this accreditation, Criteo was evaluated against MRC's guidelines for detecting and filtering General Invalid Traffic (GIVT), which provides enhanced assurance that marketers can trust the commerce outcomes driven on the Criteo platform
As part of this accreditation, Criteo was evaluated against MRC's guidelines for detecting and filtering General Invalid Traffic (GIVT), which provides enhanced assurance that marketers can trust the commerce outcomes driven on the Criteo platform
"We commend Criteo for earning MRC accreditation, an important milestone that speaks to Criteo's commitment to transparency and industry leadership," said George W. Ivie, Executive Director and CEO of the MRC. "Retailers, brands and agencies can now have the confidence this MRC-accredited measurement solution provides in helping them navigate the booming retail media space."

Source prnewswire