CSA (Cricket South Africa) is pleased to announce that it has entered into a transformative partnership with LootMogul, a pioneering sports technology company. This marks a significant milestone in CSA's pursuit of digital innovation in the sport sector.
It is a testament to CSA's commitment to harnessing the potential of technology to revolutionise the cricket experience for cricket fans throughout the world that this collaboration has taken place.

According to CSA Chief Executive Officer Pholetsi Moseki, this is an important step forward for cricket. It is not only about enhancing the game, it is also about revolutionizing the fan experience. Through the use of advanced technologies such as digital twins and immersive gaming, we are pioneering a new era in cricket, providing our fans around the globe with unprecedented ways to interact with their favorite sport.
As a result of technological advancements, the global sports landscape is undergoing a seismic shift. There are several innovations that are redefining the way sports are played, consumed, and experienced today, from artificial intelligence and data analytics to virtual reality and blockchain technology. In the age of digital technology, sports fans are no longer passive spectators, they are active participants in a digitally enhanced sports environment. In various sports, this evolution is evident, from the use of video assistant referees (VARs) in football to the adoption of advanced analytics to improve performance in basketball
In various sports, this evolution is evident, from the use of video assistant referees (VARs) in football to the adoption of advanced analytics to improve performance in basketball
In a statement made by Raj Rajkotia, CEO of LootMogul, he said: "We are delighted to partner with Cricket South Africa, one of the leading nations in the world of cricket, to enhance global fan engagement and create a new revenue stream for all parties involved by using our digitalised real-world assets and gaming strategy. "With CSA, we are entering into a game-changing partnership."
Through the CSA-LootMogul partnership, we will be able to bring a new dimension to cricket, using technological advancements. Digital twins of South African stadiums will provide fans with a virtual yet realistic experience of being right at the heart of the action. By creating a year-round relationship with cricket through interactive gaming platforms, fans will be able to engage with the sport beyond live matches.
It is now possible for fans to experience the game in ways that were previously unimaginable thanks to the fusion of real-world assets and digital innovations. A holistic and immersive cricket experience is being offered as the boundaries between physical and digital worlds are blurred, allowing cricket fans to explore virtual replicas of iconic stadiums and interact with digital avatars of their favorite players.
As the popularity of cricket grows, particularly in the United States, this partnership is a great opportunity for both parties to expand their reach. It is evident from the 2024 Men's T20 World Cup and the inclusion of cricket in the Los Angeles Olympics that the sport has been growing globally. The impressive viewership statistics of CSA, including a 230% increase in viewership from India, demonstrate the immense potential for digital engagement with a global audience.
It is expected that the partnership will be launched on December 10th during the India's tour of South Africa. This event will serve as a showcase of the possibilities that this collaboration holds for the future of cricket and sports technology.
THE HISTORY OF CRICKET IN SOUTH AFRICA
The South African Cricket Association (CSA), an affiliation of the South African Sports Confederation and Olympic Committee (SASCOC), as well as a full member of the International Cricket Council (ICC), is responsible for governing the sport of cricket in South Africa. It is in charge of regulating all aspects of South African cricket, both professional and amateur, and administers all aspects of the game.
LOOTMOGUL - WHAT WE DO
With a platform that combines regenerative artificial intelligence, blockchain mini-games, and digital collectibles with real-life rewards, LootMogul stands at the forefront of sports technology. With its monetization-first strategy, brands, athletes, and fans can expect sustained engagement and revenue over the long run.
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