As international banks, asset management companies, and financial technology organisations modernise and adopt a digital-first strategy, Pure Storage® (NYSE: PSTG), the IT pioneer that provides the most cutting-edge data storage technology and services, today announced continued momentum within the financial services industry.

Huge amounts of crucial customer data are entrusted to the financial services sector. However, businesses are being forced to modernise and use data as a valuable strategic resource or risk becoming obsolete due to new technology, competition, legislation, and changing consumer needs. The diversified, data-hungry workloads supporting the customer experience, real-time analytics, fraud detection, risk, and compliance can no longer be supported by legacy storage.

Source: Prnewswire