New York, Nov. 15, 2023 /PRNewswire/ - A new agreement has been signed by STN Video, North America's leading online video platform for publishers who are concerned with user experience, content, and monetization, and Formula 1® to allow Formula 1® video clips to be delivered to the users of the STN Online Video Platform every month.
As a result of massive increases in U.S. live race viewership in 2022, Formula 1® saw a record average audience of 1.21 million viewers per race. It was found that the greatest number of increases were observed in key demographic segments, such as young adults (18-49 years old) and women, who both increased by 29% and 34%, respectively. In order to deliver their content to a wide range of audiences across over 2,000 publishing partners, STN Video is excited to assist them in reaching over 50 million unique and incremental users on a monthly basis.  
In his opinion, Jonny Haworth, Director of Commercial Partnerships, Formula 1, says, "We are delighted with how engaged, passionate and involved our North American fan base has become, as well as how the demand for Formula 1 content is on the rise." Our agreement with STN Video, coupled with the huge reach provided by their publishing partners, will ensure that this level of engagement and growth continues."

Source prnewswire