CHICAGO, Nov. 23, 2018. Fusion92 Inc., a marketing transformation partner, is pleased to announce today that it has acquired TRAK Data, a software as a service (SaaS) platform that is driven by artificial intelligence and allows users to model data in a variety of ways. Fusion92 and its clients will now be able to have direct access to science-backed, top-performing audience lists, enabling them to identify the ideal customer profiles that will lead to improved marketing results and a more successful campaign.. There will be no change to the TRAK team, they will be retained and will join Fusion92's existing Data & Analytics team
There will be no change to the TRAK team, they will be retained and will join Fusion92's existing Data & Analytics team
The acquisition demonstrates Fusion92's strategic commitment to harnessing the best of both worlds and to our household-level audience targeting strategies as the lines between marketing and data science continue to blur. As CEO and founder of Fusion92, Matt Murphy noted that the lines between marketing and data science continue to blur.. TRAK has created an innovative approach to the delivery of predictive modeling, removing the guesswork from audience profile development with precise data models now available within minutes, not weeks or months, thanks to the team at TRAK. We are pleased to be able to offer direct access to SaaS for marketers through the addition of this platform. This platform allows us, as a partner, to effectively integrate Fusion92's end-to-end marketing services with premier data science, resulting in game-changing results for the work we plan, execute and optimize for brands.
We are pleased to be able to offer direct access to SaaS for marketers through the addition of this platform. This platform allows us, as a partner, to effectively integrate Fusion92's end-to-end marketing services with premier data science, resulting in game-changing results for the work we plan, execute and optimize for brands.
TRAK is a company founded in Toronto, Canada, by Jessica Akinwale and Brian Tran in 2019.. By leveraging AI and machine learning techniques, its proprietary algorithm transforms manual data science and modeling techniques into automated processes, allowing businesses of any size to access sophisticated data science and modeling services.. Taking on the position of vice president of Strategy - Data Science & Technology and vice president of Data Science & Technology, respectively, Akinwale and Tran will bring more than 20 years of experience to Fusion92 to contribute to the continued growth of the TRAK software business.. In addition, Akinwale and Tran will consult with client partners who are ready to implement TRAK not only as a SaaS product alone, but as what Fusion92 refers to as Software With a Service (SWaS), for those who prefer a deeper level of human support during their data journeys.. The company's new TRAK system will be layered into Fusion92's existing products and services as well as offered as a standalone product through Fusion92. Powered by first-party data, Fusion92 connects the dots between data and outcomes to offer marketers both growth and real-world solutions for marketing, which is why we are an outcome-based company.
Powered by first-party data, Fusion92 connects the dots between data and outcomes to offer marketers both growth and real-world solutions for marketing, which is why we are an outcome-based company.
It has always been our goal to provide marketers with access to data science, so they can get to the heart of what matters - their audience," said Akinwale. "Joining the award-winning Fusion92 team will allow us to take our offering to the next level."
"Fusion92 was an ideal partner for this strategic union because they're focused on emerging marketing technology, science, and innovation," Tran explained. The fact that Fusion92 has in-house access to industry-leading consumer marketing data is a dream for both of us as data scientists as well as clients who need expansive, precise data points is a dream that both of us have as data scientists. As Fusion92's clients, other industry partners and beyond, we're looking forward to offering our services."
As a result of this acquisition, Fusion92 has now acquired four companies since January 2022, and the company has acquired eight companies since Fusion92's founding in 1999.
A short history of Fusion92! Founded in 1999, Fusion92 is a Marketing Transformation Partner that helps businesses solve business challenges in a way that delivers exponential returns to their investment.. With its end-to-end marketing products and services, the firm provides business transformation in today's digital economy by imagining innovative, data-driven solutions and seamlessly integrating them across its end-to-end marketing products and services.. Founded in Chicago in 1998, with additional offices in Detroit, Austin, and Denver, the independent firm is backed by Serata Capital Partners and Landon Capital Partners and is committed to providing a work environment that is diverse, equitable, inclusive, and positively impacts our global community on a daily basis. You can find out more about Fusion92 by visiting their website.Please visit www.com
Please visit www.com
Fusion92 is the source of this information
The company Fusion92, a Chicago-based marketing transformation company with additional offices in Detroit, Austin, and Denver, was recently named one of the best marketing companies in...
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