X Games Aspen 2024 (NASDAQ: GPRO) announced today that it will be the official action camera partner for the elite ski and snowboard event, and GoPro (NASDAQ: GPRO) is the official action camera company for the event. Over 100 of the biggest names in action sports will compete in front of live crowds in Aspen, Colorado, with an additional 2.4 million viewers tuned in from home across ABC and ESPN broadcasts, making this one of the biggest snow events of the year with some of the most coveted action sports medals outside of the Olympics.
A GoPro HD HERO camera was first used by GoPro to share never-before-seen athlete follow cam footage and a preview of the course from a GoPro POV with X Games in the early 2010s. The GoPro team will be present at the competition today with six athletes competing (plus one commenting), and the latest HERO12 Black and HERO11 Black Mini cameras to capture and share new perspectives on the competition, including GoPro Course Previews.
A great combination of GoPro, the X Games, and some of the world's best snow athletes will make for eye-popping perspectives that are certain to blow fans away," Rick Loughery, GoPro's Vice President of Global Marketing, stated. We are excited to help millions of X Games viewers feel closer to the action and experience the athlete's own point of view through the lens of GoPro.
We are thrilled to officially welcome GoPro back to X Games," Ashley Robbins, Vice President of Partnership Sales at X Games, said. Our relationship has always been a symbiotic one, as together we have been able to create the most creative and innovative action sports coverage around the world. We look forward to taking our audience along for the ride with the best athletes on the planet as they push the level of progression to new heights at the X Games Aspen!"
This year's X Games Aspen will take place for the 28th time, offering competitors the opportunity to compete in Ski and Snowboard Knuckle Hucks, SuperPipes, Slopestyle, and Big Air competitions. Among the GoPro Snow Athletes will be Jesper Tjader, Leila Iwabuchi, Sarah Höfflin, Sven Thorgren, Takaru Otsuka, as well as Jamie Anderson, who will be competing across a variety of disciplines, and Tom Wallisch will be commenting on the event.
Also, GoPro will be the presenting sponsor of the Game of SLVSH ("slush"), an elimination contest that's similar to the game "HORSE" in basketball where contestants have to land an announced trick or risk racking up letters, ultimately being eliminated once the amassed letters spell "SLVSH".
It was announced last year that X Games Aspen will offer new live streams with over 30 hours of content produced on YouTube, Twitch, and Caffeine TV throughout the event window, bringing in over 4.5 million unique views over the course of the event. These live streams will also be available in 2018.
It is expected that the X Games Aspen will take place from Jan. 26 to 28 and will be broadcast on ESPN, ESPN2, ABC and the live streaming platforms listed above. You can also follow along on the GoPro social channels.
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Source prnewswire