How intelligent is your POS (Point of Sale) system? asked restaurateurs Milagro, a pioneer in AI-powered marketing automation tools. Many remarked right away that theirs wasn’t very intelligent or pointed out that it gathers data but they can’t use it to increase their business.
A Texas-based business called Milagro has created a world-class software platform that gives multi-location restaurant owners the chance to monetise meaningful transactional data in order to boost sales and profits through efficient target marketing.
The majority of POS systems used in restaurants today are obsolete and not cloud-based, according to Hamed Mazrouei, CEO of Milagro. “Our SmartPOS gives restaurant personnel mobility by combining portable handheld devices with fixed POS terminals. This boosts productivity and significantly improves the client experience.”
Every customer has a profile that is automatically created by Milagro’s SmartPOS. It enables the restaurant to produce quick, pertinent messaging for its guests right away. A first-time customer might, for instance, place an order for a ham and cheese sandwich with additional pickles on the side. Within minutes after leaving the establishment, the client would get a text or email congratulating them for being a first-time patron, wishing them well with their ham and cheese sandwich with extra pickles, and mentioning that the restaurant cooks all of its own food from scratch. Then, in order to receive a special deal, it can urge them to return within two weeks and bring a guest. The message would then ask the user to rate their overall experience. Direct social media posting of every 5-star review would help the eatery retain its stellar ratings. This totally automated procedure boosts customer satisfaction and brings in new clients.

Source: Prnewswire