As a leader in next-gen data capture technology, JENTIS today announced that it has raised €11 million in a Series A funding round led by Bright Pixel (formerly Sonae IM) and new co-investor 3TS Capital Partners, with the participation of existing investor Pragmatech Ventures.. As a result of JENTIS, businesses are empowered to own and control the web data collection process independent of third parties. As a result of its innovative technology, it has enabled radically improved data accuracy for better business insights while complying with privacy regulations all over the world.
As a result of its innovative technology, it has enabled radically improved data accuracy for better business insights while complying with privacy regulations all over the world.
A funding round for JENTIS follows a year of high growth for the company due to the need for first-party data capture and data protection compliance from businesses throughout the year. Its breakthrough server-side tracking technology that shifts website data collection from users' browsers to a secure cloud has been adopted rapidly by large European e-commerce retailers, trusted brands in banking and finance, as well as major digital publishers in the US and Central Europe. 
This funding round follows a year of high growth for JENTIS, which is growing as businesses increasingly demand first-party data capture and data protection compliance. With its breakthrough server-side tracking technology, which moves the collection of website data from users' browsers to a secure cloud, large European e-commerce retailers, trusted brands in banking and finance, as well as major digital publishers in the US and Central Europe have adopted this technology rapidly. 
In addition to its position at the forefront of the data value chain, JENTIS' Data Capture Platform enhances the accuracy, availability, and compliance of data in real-time. I believe that this has a positive impact on all upstream and downstream tools and platforms, including Customer Data Platforms (CDPs) and analytics platforms.. A broad range of compatibility makes it possible for quick implementation and cost-effective operation without requiring the change of existing technology setups. A significant performance improvement is reported by our customers, with data uplifts of up to 30%, data correction rates of up to 60%, and significantly faster loading times of web pages.
A significant performance improvement is reported by our customers, with data uplifts of up to 30%, data correction rates of up to 60%, and significantly faster loading times of web pages.
JENTIS enables businesses to seamlessly adapt to this changing landscape, providing them with an edge in data management and strategy, in an era where data control and ownership are becoming increasingly important. As Google is preparing to phase out third-party cookies by the year 2024, this capability will become increasingly important. 
As a startup, the company was founded in 2020 by a team of data analytics and web tracking experts around CEO Thomas Tauchner. The team opened its German office in 2022, and in 2023 it was named the Austrian Scaleup of the Year in Digital Transformation by Ernst & Young. 

Source prnewswire