Source prnewswire
Leading Consumer Products Brand WITHit® Expands Reach with the Strategic Acquisition of Iconic Reading Accessory Brand Mighty Bright®
Using WITHit (https://www.withit.com).ITS equipment.com/), a leader in both the reading accessory and wearable tech accessory verticals, announced today that it has acquired Mighty Bright, a popular brand of reading lights and lamps. Mighty Bright is one of the leading manufacturers of reading lights and other reading accessories sold in bookstores and other retailers worldwide since it was founded in 1984. It is priced at $12 for a set of reading lights.99-49 dollars.The acquisition of Might Bright by WITHit adds even more innovation and excitement to their already impressive portfolio of accessible and affordable technology accessories.The acquisition of Might Bright by WITHit adds even more innovation and excitement to their already impressive portfolio of accessible and affordable technology accessories. "Mighty Bright has made great reading lights for nearly 40 years, and we look forward to carrying on the tradition of excellence in servicing their incredibly loyal and dedicated customer base in the future," said David Nelson, the CEO of WITHit. The Mighty Bright company has been making reading lights for nearly 40 years, and we are looking forward to carrying on their tradition of success in serving their incredibly dedicated and loyal customer base in the years to come," said David Nelson, CEO of WITHit. The sale of Mighty Bright to WITHit was a win-win deal for both parties, and WITHit is the perfect partner for the Mighty Bright brand, said Roger Edgar, retiring CEO of Mighty Bright. "I am looking forward to watching Mighty Bright grow under WITHit's stewardship in the years to come."It is the company that designs and manufactures portable LED book lights, music stand lights, magnifiers, special lamps, and craft accessories. You can always count on the brand's battery-powered and rechargeable LED lights to make life easier - whether you are reading, crafting, camping, tinkering, or performing your favorite songs. In addition to being easy to use and affordable, Mighty Bright lights are also functional, durable, and portable, making them an ideal choice no matter what your illumination needs are.The WITHit company, founded in 2004, is now the largest manufacturer of wearable technology accessories in the United States. WITHit has also become a leading manufacturer of reading accessories, with a robust line of reading lights and magnifiers available for purchase in over 8,500 U.S. retail outlets. The acquisition of THIS company strengthens WITHit's position as a leader in the reading accessory market as well as rounds out its product line."The beginning of our company, which dates back to 2004, was rooted in reading lights, and it is a great honor to acquire a brand that we have always admired," said Phil Grandinetti, WITHit's chief information officer. As a result of this synergy, the WITHit and Mighty Bright product offerings complement one another, rather than being in competition, and Mighty Bright allows us to better serve our customers.The company cultures of WITHit and Mighty Bright share a common thread: both companies are focused on providing the best possible customer experience, beginning with product design and continuing throughout the entire customer experience," said WITHit's COO, Bill Devaney. According to our CEO, the change in ownership will be a seamless process for all of our customers, from our retail partners to our end users of our products.Mighty Bright was advised on the transaction by Mayfair Associates and Stradling Yocca Carlson & Rauth while WITHit was advised by Strategic Law Partners.Please contact BPM-PR Firm if you have any media inquiries regarding WITHit's recent acquisition of Mighty Bright. You can reach them at (877) 841-7244 or e-mail them at [email protected]WHAT IT IS ALL ABOUTFounded in 2007, withit designs, manufactures, and curates wearable tech and reading accessories that enhance the user experience. INWITI specializes in the rapid development of creative product designs using various techniques and materials, allowing it to keep pace with the rapid development of new technologies and customer trends in the industry.. The company holds more than 30 patents and makes products under license for famous brands, such as Anne Klein, Vince Camuto, Star Wars, Disney, French Bull, and Dabney Lee, among others. We invite you to visit our website at withitgear for more information.Please visit www.comPlease visit www.comMIGHTY BRIGHT: WHAT YOU NEED TO KNOWIn 1984, Mighty Bright was founded in Santa Barbara, California, to design and manufacture portable LED book lights, music stand lights, magnifiers, specialty lamps, and craft accessories. Mighty Bright is focused on making a difference in customers' lives through light. You can visit our website at mightybright.com for more information.THE SOURCE IS WITHITFrom plug-and-play Apple Watch accessories to a host of intelligent functionality, WITHit (https://www.withitgear.com/) has announced its Band Candy Collection.Get PRN's top stories and curated news delivered to your inbox every week when you sign up!
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