Luxury candy boutique Sugarfina, announces business partnership and collaboration agreement with lifestyle influencer Chérie Chan and business investor Jessey Lee.

The couple, who are well-known for their parts in Netflix's Bling Empire, will use press efforts, launch parties, and social media campaigns to promote Sugarfina.

Along with Sugarfina, Chérie and Jessey will closely collaborate on curating Sugarfina's 2024 Lunar New Year Collection.The two will provide advice on product development and design strategy..

According to Scott LaPorta, CEO and Co-Investor of Sugarfina, "With the special combination of Chérie's elevated style and Jessey's business acumen, we look forward to collaborating together on design and innovation, while expanding our marketing reach to new potential customers."

Chérie and Jessey have contributed to Sugarfina's CrowdFunding campaign on Republic.com and are considering making a further investment directly in the firm to support growth because they have a strong belief in its success..

OPERATOR Sugarfina, LLC

Source prnewswire