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In an effort to re-ignite consumer excitement with an emphasis on low prices, Double 11 returns to its roots
This year's Double 11 shopping festival is coming to a close, and major e-commerce platforms are basking in the glow of their success. As with previous years, this year's promotions followed the established trend of extending their duration to allow consumers to spend as much time shopping as possible. Unlike the previous two-round pre-sale approach, this year's focus has shifted to instant sales, with platforms like JD.com playing an increasingly important role.The introduction of immediate delivery by com and Douyin eliminates the need to wait for delivery. It is also important to mention that platforms have simplified promotional rules to provide a more convenient shopping experience, cater to the needs of a variety of users, and enhance overall comfort during the shopping process
It is also important to mention that platforms have simplified promotional rules to provide a more convenient shopping experience, cater to the needs of a variety of users, and enhance overall comfort during the shopping process
As part of the Double 11 2023 campaign, consumer attention was captured and their purchasing desires stimulated, highlighting the value of quality products at a low price, which also demonstrated the price competitiveness of high-quality products. This shift reflects e-commerce platforms' commitment to prioritizing user satisfaction and continuously improving the services and products they offer. In addition to focusing on user experience and price competitiveness, the Double 11 shopping spree this year was infused with vitality with a dual focus on user experience and price competitiveness.
Focus on low prices: Platforms that focus on low prices, low-price fields, and service guarantees create a mindset of affordability by implementing low-price mechanisms.
As part of this year's Double 11, major e-commerce platforms have employed a low-price strategy, with methods such as "low prices" and "price reductions" being used as primary methods to attract traffic to their sites and to manage their products as well. It is a strategy that includes a range of low-cost fields, such as the 10-billion-yuan subsidy, competitive prices on Taobao, and cost-effective products that are free of charge. In addition to price protection during the promotional period, as well as compensation in the event that there is a price decrease, it also includes other service guarantees.. It is the intention of these measures that consumers will consistently perceive that the platforms are committed to affordability, thereby establishing a benchmark for low prices and igniting the passion for shopping among consumers
It is the intention of these measures that consumers will consistently perceive that the platforms are committed to affordability, thereby establishing a benchmark for low prices and igniting the passion for shopping among consumers
Three general types of low-priced mechanisms that were employed this year can be broadly categorized as follows:. There have been a number of platforms which are focused on increasing the visibility of low-priced products by allocating more traffic to them, which emerged as the main trend among platforms. For the purpose of measuring the price competitiveness of products, quantified indicators have been established, such as Taobao's five-star price power index and JD Price Power Index.The price star ranking of Amazon.com. As a result of specific award rules, products with competitive prices received more traffic than those without. Additionally, this year's Double 11 festival has been characterized by price control as a key element of the festival's success.. There has been a tightening of inspections and a control over promotional prices implemented by platforms. To qualify for promotional activities, Taobao's promotional price must be at most 90% of the product's recent price, whereas JD's price must be at least 90% of the product's recent price..We at com used a dual-verification method to ensure low prices, and we did this by utilizing red-color pricing as well as actual paid prices. Thirdly, platform owners imposed stricter controls on the practice of "increasing the price at first and then lowering it later on.".. In addition to tightening regulations on pricing practices on Taobao, the company also alerted sellers if there were any discrepancies between the promotional price and the quote they were given. It is also possible that sellers could be disqualified from participating in platform promotional activities as well
It is also possible that sellers could be disqualified from participating in platform promotional activities as well
In the low price field, there are five primary aspects to consider when it comes to making a decision. First of all, there are distinct low-price benchmarks that are used for different types of offers, including the lowest price across the entire Internet, flash sales, the lowest price in the same category, the lowest price within 90 days, and daily low prices across Double 11.. The second reason is that there were specially designed best-price channels on Taobao, for example, Taobao Good Price Channel and Taobao Juhuasuan Channel. In addition, both of them have a JD.The 10 billion yuan subsidy program was introduced by Alibaba and Taobao. As a fourth measure, delivery fees were covered for low-priced items. In the case of JD, for example,.There is no comparison between Amazon.com's coverage of low-priced products and Taobao's coverage of products priced as low as 1 Yuan. Last but not least, brands have issued official discounts on their products, including direct discounts on individual products. There are many factors contributing to the diversity and comprehensive nature of the low-price scenario, which ensures that it meets the diverse needs of consumers when they are shopping for any product or service
There are many factors contributing to the diversity and comprehensive nature of the low-price scenario, which ensures that it meets the diverse needs of consumers when they are shopping for any product or service
It is worth noting that livestreaming merchants have implemented targeted supportive measures to boost the momentum of livestreaming rooms during the festival.
In the context of the Double 11 shopping festival, livestreaming merchants remain one of the core competition areas among the major platforms in the realm of e-commerce. In order to ensure that livestreaming merchants are supported as effectively as possible, platforms have formulated multi-level policies, offered comprehensive operational tools, and introduced targeted subsidies. By taking part in these initiatives, merchants and Key Opinion Leaders (KOLs) will have the ability to quickly create a Double 11 streaming scenario, stimulate heightened livestreaming activity, and utilize KOL influence to promote competitive products and ultimately achieve impressive sales records by leveraging the influence of key opinion leaders (KOLs).
By taking part in these initiatives, merchants and Key Opinion Leaders (KOLs) will have the ability to quickly create a Double 11 streaming scenario, stimulate heightened livestreaming activity, and utilize KOL influence to promote competitive products and ultimately achieve impressive sales records by leveraging the influence of key opinion leaders (KOLs).
The Taobao Livestreaming team has developed specific support plans tailored to the needs of various types of livestreaming hosts within the Taobao ecosystem that will assist them in accelerating order fulfillment during the festival period. As part of the program, the platform has also initiated the Double 11 joint livestreaming program, supported by 100 million yuan in red packets and 10 million in traffic support. A key objective of this program is to bolster the momentum of KOLs and accelerate sales growth.
The J.D..In the past few years, Com has consistently increased its efforts to offer subsidies to its customers. As part of the promotional program, a merchant ranking contest was launched, as well as alternative livestreaming was promoted, giving merchants the opportunity to tap into 100 billion traffic as well as a cash subsidy of 10 million yuan. JD will be introducing three themed livestreaming days - the President Livestreaming Day, the Super Livestreaming Day, and the Industry Livestreaming Day - over the next few months.It has been a great success collaborating with merchants to create trending items across all categories on com. In the course of the promotional period, JD.In order to capitalize on trending topics, JD Procurement launched a livestreaming room to capture the attention of its users.. An individual from the company's procurement department appeared in the livestreaming room, showcasing selected products that had the lowest price on the Internet, capturing the interest of an increasingly high class of viewers
An individual from the company's procurement department appeared in the livestreaming room, showcasing selected products that had the lowest price on the Internet, capturing the interest of an increasingly high class of viewers

Source prnewswire