Based on CNNIC data, as of June 2023, the number of short video users in China has reached 1.026 billion, accounting for 95.2% of the total netizens, second only to instant messaging applications. Nowadays, short video has become the main channel for network users to obtain information, entertain & socialize, and spend & shop.
In the field of short video, there is still a competitive situation between TikTok and Kwai. Comprehensive video platforms such as Bilibili are accelerating the layout and creating short video content that fits the tonality of their own platforms. As a leading platform, Kwai has made frequent moves in the strategic direction recently. From users to business development, does Kwai have the potential for sustainable growth in the future?
I. With the content being the key, the quantity and quality of users of Kwai are rising 

Source prnewswire