Source prnewswire
RainFocus Announces Chief Marketing Officer to Drive Omnichannel Marketing Strategy
There has been a promotion to the position of chief marketing officer (CMO) at RainFocusTM today, a provider of the next-generation event marketing platform. Ashleigh Cook was promoted to the position of chief marketing officer (CMO) today. As a result of her new position, she will continue to enhance RainFocus' growth with its partners and clients by strengthening and expanding the pivotal role that events play in driving marketing success. Previously, Cook held the position of Senior Vice President of Marketing at RainFocus, responsible for overseeing RainFocus' entire marketing efforts, including campaigns, demand generation, branding and communications, creative, product marketing, events, and marketing operations. Through her leadership, RainFocus has managed to significantly increase brand awareness, improve RainFocus' account-based marketing initiatives and campaign effectiveness, and more. Over the past four years, RainFocus has grown by 190% as a result of these successes. A former SVP of marketing for RainFocus, Cook was responsible for overseeing the organization's marketing efforts, including campaigns and demand, brand and communications, content, creative, product marketing, events, and marketing operations, among others. It has been under her leadership that RainFocus' brand awareness has been significantly increased as well as RainFocus' account-based marketing initiatives, campaign effectiveness, and more have been enhanced. As a result of these successes, RainFocus has grown by 190% over the past four years.The fact that Cook has been appointed RainFocus' chief marketing officer is a true testament to the company's growth and impact in the market. As a result of our team's hard work and dedication over the past few years, we have been able to surpass our business goals, and continue to deliver exceptional results for our clients by continuously exceeding their expectations. Having the opportunity to help RainFocus continue to provide unprecedented opportunities for its team and its partners is something I look forward to. Cook will continue to lead RainFocus' marketing efforts and be responsible for driving scalable growth in both existing and new markets through the use of innovative technologies and a customer-centric approach to marketing.
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