The RazHer Collaborative is a women-owned full-service marketing agency that focuses on BIPOC-founded and mission-driven brands. As part of the agreement, RazHer Collaborative announced today that it has entered into a strategic partnership with VizSense, a Dallas-based AI-driven consumer insights company that focuses on influencer marketing.. Due to the partnership, RazHer's Founder and CEO Kristen Standish has been appointed CEO of VizSense, effective today, as Dr. Kristen Standish takes over from Dr.. A new Chairman of the Board of Directors has been appointed, Jon Iadonisi. As RazHer's co-founder and Chief Marketing Officer, Lisa Bell will now serve as RazHer's Managing Director, supported by RazHer's founding employees such as Lily Gillis, who will be responsible for maintaining account partnerships and building the bridge for the partnership between RazHer and VizSense.
As RazHer's co-founder and Chief Marketing Officer, Lisa Bell will now serve as RazHer's Managing Director, supported by RazHer's founding employees such as Lily Gillis, who will be responsible for maintaining account partnerships and building the bridge for the partnership between RazHer and VizSense.
In the year 2015, a bold fusion of social science and computer science led to the research of Dr.. Iadonisi founded VizSense, and VizSense today stands at the forefront of the influencer marketing industry as a company founded by Jon Iadonisi. This partnership enables RazHer Collaborative to provide the most advanced AI influencer capabilities, allowing both companies to grow in the coming years. In her new role as CEO of VizSense, Kristen Standish brings to the company a unique combination of expertise and success in the fields of Influencer Relations, Media, and Software as a Service (SaaS).. As Kristen founded RazHer two years ago in November 2021, she and her team have recognized that it is advantageous to combine best-in-class technology with influencer and marketing know-how in order to meet the specific needs of brands and organizations.. The technology that VizSense brings to RazHer lets it match a client's core values and mission with those of the content creators almost instantly.. According to Standish, "this is a game changer for RazHer's clients as well as influencer marketing in general."
According to Standish, "this is a game changer for RazHer's clients as well as influencer marketing in general."
As Iadonisi explained, both companies offer unique capabilities that will be combined to generate an unmatched amount of value for clients. In order to reach specific audiences in a meaningful way for brands, RazHer has assembled and activated content creators. In addition to providing access to authenticated influencers, RazHer's technology now allows us to analyze and optimize influencer marketing performance to a level that has never been seen before. Our campaigns will undoubtedly make a huge impact on clients."
We will continue to offer RazHer in-person bespoke events to our community of curious, driven minds. We will be hosting a Meet the Author event on December 13th with NY Times Bestselling author Ben Mezrich (Breaking Twitter and Dumb Money) at the St Botolph Club in Boston. For tickets and more information, please visit Eventbrite: RazHer presents...Meet the Author with Ben Mezrich. Tickets are $25. 
We invite you to learn more about RazHer's expanded agency offerings and private membership community by contacting [email protected], and follow us on Twitter and LinkedIn at @RazHerCollab and @RazHerCollab.
VizSense - What it is and what it does
A vital part of VizSense's influencer solutions and managed services offering is its focus on consumers and data, helping brands to gain a deeper understanding of their audiences. To see VizSense's work, visit www.vizsense.com/results-delivered or follow @VizSense on LinkedIn, Instagram, and X.
RazHer Collaborative - About Us 
It is a women-owned, full-service marketing agency that specializes in working with BIPOC-founded and mission-driven brands that have a strong presence in Boston. As a member of RazHer, you will also have access to a private community of razor sharp, curious minds who come together over common interests in order to collaborate and uplift each other professionally, socially, and intellectually. Through its strategic partnership with Dallas-based VizSense, RazHer is able to offer a broad range of services, including influencer marketing, events, PR, earned media, as well as paid media, to help clients raise awareness amongst a wide range of audiences and increase sales.. Follow us on Twitter @RazHerCollab and on LinkedIn @RazHerCollab
Follow us on Twitter @RazHerCollab and on LinkedIn @RazHerCollab
For media inquiries, please contact Lisa Bell RazHer Collaborative at [email protected] or 617-304-3836
RazHer Collaborative is the source of this information
You can now get PRN's top stories and curated news delivered to your inbox every week by signing up!

Source prnewswire