The December 2022 edition of our CTV Ad Fraud Series, in which we highlight distinctive forms of invalid traffic (IVT), including “ad fraud,” across the Connected TV (CTV) open programmatic advertising marketplace, was just released by Pixalate, the industry-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising.
The CTV App Spoofing statistics for December 2022 are included in this report. Please review our first App Spoofing Report (July 2022) and browse the FAQs there for context, methodology, and definitions relevant to CTV App Spoofing.
Primary Findings:
• Local Now fell off the top 10 list on Amazon Fire TV for the first time since Pixalate’s CTV report series began.
• In December 2022, the top two Roku apps affected by spoofing were two sizable vMVPD apps, FuboTV and Xumo.
• In December, FOX NOW experiences an increase in spoofing rate on the Roku list (over 50%).

Source: Prnewswire