Rossum, a leader in intelligent document processing, democratizes access to real-time US presidential political ad spending data, including ad costs, locations, and targeting, by using its next-generation AI, Rossum Aurora.
"AI isn't just a fancy accessory; it can be a force for transparency, ensuring that information empowers the public and levels the playing field in the democratic process," said Petr Baudis, Rossum's CTO. "Building Rossum Aurora, we adhered to a guiding principle: our AI must be trustworthy, controllable, and deliver impact. We hope that this project leads stakeholders to discuss the positive impact of AI in society more than the negative."
Despite the FCC's mandate for candidates to publicly disclose ad order invoices, the difficulty lies in the sheer volume and variability of these documents. As a result, manual processing becomes less accurate, inefficient, and less reliable.
Rossum's Political Advertising Spending Monitor showcases the media strategies employed by each candidate during the past 6 months to either solidify or overturn projected election results, highlighting their focus on securing electoral votes in crucial swing states like Pennsylvania, Michigan, and Wisconsin. Looking at the data, some trends indicate:

Source prnewswire